Email marketing has its pros and cons. While 40% of customers admit to having unopened emails in their inboxes, small businesses and B2B companies have a lot to benefit from email marketing.

1. 64% of small businesses connect with customers through email. Small companies have the highest ROI for email marketing.

2. According to 53% of marketers, email is the most effective early-stage lead generation channel.

3. Segmented campaigns that target the audience based on details like location and preferences get 14.37% more views and 64.78% more clicks.

4. Fridays are for email! This is the day when email marketing receives the highest click-through rate.

5. B2B marketing uses email newsletters as the primary content marketing strategy. 81% use it for customer acquisition. 80% use it for customer retention.