SEO is the visibility that you earn, and not pay for. It does not only boost your sales with the traffic surge, but also helps you build a strong relationship with your audience, a community and an authority in your niche which is a long term benefit for all businesses.
While the basics can be easy for anybody to understand, basics can only help you get started. Technical SEO can not be optimized unless one is an expert. And that expertise comes with practicing SEO and learning the advanced segments under top-notch guidance. Here we have collated a list of the Best Courses for SEO in different Categories that can serve all your SEO needs.
In this article you’ll find:
Free SEO Course with Certification
Best SEO Courses for Beginners
SEO Course for advanced SEO skill-building, or for career opportunities.
When 70-80% of paid ads are ignored by the user, it’s time to put effort in what people trust more: the organic results. With organic traffic amounting to 53% of organic traffic, SEO is living the best time of its life, so can you. Finally when SEO has piqued your interest , you must know the best courses of SEO and why it’s worth it.
Before we hop in, do you know what SEO means? And do you know why SEO is important for businesses & brands? If you know all about SEO, feel free to jump to the SEO Courses section.
What is SEO
“Search Engine Optimization” is too long a term for daily use, hence, we globally acronymed it – SEO.
68 out of 100 people turn to the internet for running a search on a search engine. Say, you’re looking for Valentine’s gift ideas on Google.
There must be thousands of gifting brands with their website and blog posts. But only a chosen few make it to the first page that Google shows you. These blogs or landing pages have optimized their page the best for search engines. Hence, they may rank as the highest qualified content to answer your query.
While all other blogs will be left hidden in the long line of Google search results.
On Search engines, the race is to appear on the first page. And then to rank among the top 3 even on the first page.
90.5% of internet users don’t even go to the second page of SERP.
55% users click on the top 3 results
39.6% users click on the first organic result.
An SEO optimized content built today will keep bringing traffic for 2+ years. This is unbeatable by Social media posts that range anywhere between 15 mins to 4 months at most. The best part is that SEO optimized content needs quality to rank on top, instead of money. This makes SEO the most enticing marketing channel for businesses today.
Why choose SEO Career
SEO will not die in our lifetime.
You must have seen businesses using Instagram, Facebook and LinkedIn to generate traffic and business. But SEO generates 1000% more traffic for businesses than organic social media as reported by Bright Edge. That’s 11 times the traffic of organic social media. And mind you, it’s the traffic that stays with you over time. (unless of course Google updates it’s algorithm but you being a professional would know how to adapt to the change)
Roadmap To Learning SEO
Learn SEO Fundamentals
Practice Your Newfound Knowledge
Deepen Your Knowledge With Trial & Error
Find Your Need & Niche
Build Expertise With Advanced Segments
Make It Big On SERP
Adapt To Changes
Best Courses For SEO 2023
Best Free Courses For SEO Beginners
Coursera
Google SEO Fundamentals (UC Davis)
Club it with Google SEO Report
Who Can Benefit?
Beginners
Duration
4 weeks
Highlights
On Page SEO
Off Page SEO
Keyword Theory
Keyword Research
What You Get
29 hours worth of material
Video lessons
Certification from University of California
What You Don’t Get
Actionable insight.
Live Training
Doubt Solving
Price
Can Easily Be Made Free
Perfect way to start learning SEO from absolute scratch. The instructor Rebekah May is SEO, Content and Social Media Manager and the course is affiliated with University of California. Certification from this prestigious college can be an add on your fresher’s CV. This course will help you feel completely confident in your newfound knowledge.When you sum it with SEO Starter guide, you are updated with the latest Google algorithms and things you must focus on. Reading this guide will also keep you from making SEO sins.
If you are a professional this lesson might not suffice for the highly integrated, strategic and actionable plan that you may be looking for.
SemRush
Technical SEO Course With Bastium Grimm
Who Can Benefit?
Beginners & Intermediates
Prior knowledge is not required but proves to be helpful
Duration
5 hours
Highlights
All about linking
Advanced Indexing
Optimizing crawling and crawl budget
International SEO
HTTP Response codes
What You Get
34 Video lessons
Certification by SemRush
What You Don’t Get
Actionable insight.
Live Training
Doubt Solving
Price
Free
Bastium Grimm is an expert from SemRush Academy which ensures you’ll learn SEO best practices from the SemRush tool standpoint as well. This course helps you build a checklist for your technical SEO. You will know what to do and what not to do for International SEOs, mobile indexing, crawl budget and auditing. It also tells you dos and don’ts of follow and no follow backlinks. By the end of the course you will be able to understand the best practices of structured data, AMP and JavaScript SEO. This course gives a clear idea on how to begin on your SEO journey.
Yoast
Free SEO Training For Beginners
Who Can Benefit?
Beginners
Duration
5-6 hours
Highlights
SEO Fundamentals
Quick tips to improve your site
Yoast SEO Plugin
Content SEO
What You Get
Video lessons
Downloadables
Quizzes
Certification
What You Don’t Get
Hands-On Application
Live Training
Price
Free
Perfect to get a complete grasp on the basics of SEO and its applications. For those who don’t know, Yoast is a third party app that is plugged into WordPress Site to optimize the content of the site for SEO. Yoast provides an easy workable backend for optimization and suggests the best practices and areas of improvement.
HubSpot
SEO Certification Course (HubSpot Academy)
Who Can Benefit?
Absolute Beginners, Early Digital Marketers
Duration
3:51 hours
Highlights
On Page SEO
Keyword Research & Reporting
Link Building
Optimizing your site for SEO
What You Get
26 videos
5 quizzes
Frameworks
Certificate
What You Don’t Get
Advanced SEO Knowhow
Actionable insight.
Live Training
Doubt Solving
Price
Free
Have no idea what SEO is? Hop on! This course by HubSpot will teach you how to take your baby steps in SEO. Eventually you’ll learn how to improve the SEO score of your website and build an SEO strategy that’ll help boost your traffic. This is one of the best courses on SEO that will help you get started with the SEO tools and techniques.
Best Advanced SEO Courses For Professionals
ClickMinded
Who Can Benefit?
Beginners, Intermediates, Professionals
Duration
5-6 hours
Highlights
22 tools
SEO Fundamentals
Query Refinement
Sales Funnel
Identifying Commercial keywords with Searcher Intent
What You Get
Video Lessons
Certification
Lifetime access to 5 SEO mini courses
What You Don’t Get
Live training
Hands on practice
Lifetime Community Access
Price
$ 997
Designed exclusively for beginners and specialists, this course offers self paced learning. It’s packed with actionable strategies to level up your SEO game. What made us pick this course is that it covers the most popular tools in the industry. And it’s certainly one of the best courses to learn SEO with a proven track record of impressive results.
Moz
SEO Essentials Certificate by Moz
Who Can Benefit?
Beginners, Intermediate and Professionals
Duration
8 hours
Highlights
SEO Fundamentals
Page optimization
Link Building
Reporting SEO
SEO Using Moz
What You Get
Live training
Unlimited Course Access
Exams
Lifetime Access
Certification
What You Don’t Get
Handholding
Job Placement
Price
$ 595
Moz team has been in industry as SEO experts for a long time with their Moz tool. But do you need to purchase a Moz tool with the course? Not at all. This SEO course is an all round and Specialization training that gives you more than a certificate. With actionable insights and best use of SEO tools, this is a perfect solution if you wish to build an SEO agency.
Best SEO Courses From Scratch To Specialist
SEO Course Suitable For Skill Building, Training & Job Placement
SkillCamper
Who Can Benefit?
Beginners, Intermediates, Professionals, Business Owners
Duration
5 week
Highlights
Intro to SEO (As part of Organic Marketing)
SEO Strategy / Keyword Research
Technical SEO
Editorial SEO (on-Page)
Link Building (off page SEO)
How to Build a Successful Career in SEO (Optional)
What You Get
2 hours live training on all weekdays
Hands-on tools
Assignments
Q&A Sessions
Tests & Quizzes
Actionable Steps
Career Mentoring
Certification
What You Don’t Get
Guaranteed Placement Support
[Claim Guaranteed Placement Support with our Bootcamp]
Price
$ 123 (Rs. 10,000)
100X your traffic from Google and build content that will attract visitors like bees to your business. Is that a dream of every SEO Specialist? Of course. And it is possible to achieve that dream under direct mentorship of our SEO expert. With live training you get hand holding to fix your mistakes early on in the career. Take actionable steps to shoot your SEO achievements with hands-on practice at SkillCamper. It’s not free, but it’s worth 100 times more than the fee.
Is the expertise level threatening you? No worries. The course starts from absolute scratch and slowly moves towards advanced skills and strategy building. The best of both worlds along with hands-on live training is what makes this best course for SEO beginners and professionals.
Bruce Clay
Bruce Clay SEO Training
Who Can Benefit?
Intermediates and Professionals
Duration
Learn at your own pace.
Highlights
Present & future of search
All about Website’s SEO
Creating Keyword Hierarchy
Linking Strategies
Mobile SEO
Technical SEO
What You Get
Video Lessons
Monthly Q&A sessions
Access for one year
Discussion forum
Tool set
Certificate
What You Don’t Get
Placement support
Live Classes
Price
$ 1495 for one year membership
Bruce Clay is considered the father of SEO. Earlier the course used to be live training but recently the model is shifted to video lessons with monthly interaction opportunities. For benefitting the most from this course you must know more than knicks and knacks of SEO. With advanced SEO practices this SEO course entails, we recommend this SEO course for advanced professionals and team building.
Seo course fee
The fee of SEO Courses can range from zero to $ 1500. However, any course that provides hands-on training has a higher fee range. SkillCamper provides 360 solution for SEO beginners as well as professionals at only $123. The package consists of Lifelong Community Access, Soft Skill Training, Career benefits mock interviews, panel discussions, Resume building and much more.
Conclusion
SEO is the only Digital Marketing niche where you don’t get instant feedback. You need time, patience, effort and constant trial and error to test your strategies.
What makes SEO exciting and fresh at all times is Google updating its algorithm. And then there are competitors, all of them trying to rank #1. In such an industry scenario you need a competitive edge to succeed even as a fresher or a professional with limited experience.
Making a noticeable difference for your clients and company with right traffic and traffic surge is possible. We suggested the proven best courses for SEO based on your knowledge and skill level. For making the most out of it, we suggest you choose what fits your category the best. You’re ready to be the SEO King. Take Action!
SEO Glossary of terms: https://moz.com/beginners-guide-to-seo/seo-glossary
References:
https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf
https://www.brightedge.com/resources/research-reports/channel_share
