Hashtags are a great way to create brand awareness on Instagram and get more viewers to your page. They can generate interest in your page and are a way to attract target audiences without any paid efforts.

Write Compelling Emails For Lead Generation. 53% of marketers say email is the most effective early-stage lead generation channel. In fact, you are 6 times more likely to get a click from a marketing email than a tweet

Introduction  Blogging is a content marketing strategy. Here, the brand or creator writes online articles and posts in a

When someone has a question, the first thing they do is probably Google it. When you enter a search query into Google, the page that comes up is called the SERP or search engine results page.

Critical thinking refers to the process of evaluating proof, the information available to one, observations, and reasoning in order to reach a conclusion.

According to the Statista research department, twitter’s worldwide revenue is over 5 billion US dollars this year, increasing from 3.72 billion dollars last year

It is increasingly helpful for your brand to have a Twitter account and marketing strategy.

Guess what, some of you may be off Facebook, but Facebook isn’t going anywhere! 59% of the global social media population is on Facebook

Fear of missing out or FOMO is the anxiety that we may be missing out on an experience that others find rewarding or valuable

The anchoring bias is our tendency to focus on or anchor our attention on the first piece of information that we stumble upon. This anchor information becomes the benchmark to judge any other information that we then come across. Cognitive biases are the errors in judgment that our minds make when making sense of the complex world around us.

The ambiguity bias is the brain’s natural distaste for uncertainty or lack of information. If we perceive any gaps in the information provided or it seems like details are missing, then we are less likely to trust that information.