A performance marketing manager is in charge of running online marketing campaigns for a company or advertising agency and they usually measure all their achieved results such as clicks or conversions, visits or engagements, minutely for every dollar spent.
Wondering how much you should share on Instagram? These statistics will ease your mind – learn about Instagram audiences, engagement, hashtags and more!
YouTube is the world’s 2nd-most visited website in the world, right after Google. It is the second most popular social media platform. Suffice it to say, you should start caring about your YouTube content.
Our minds show an illogical preference to options that claim to have no risk, even if this were not true. We crave the certainty of the outcome when making decisions.
The decoy effect in marketing is defined as the phenomenon whereby consumers change their preference between two product options when presented with a third product option – the “decoy”.
The framing effect is a cognitive bias that influences our thinking and decision-making capability when said in different ways.
Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn’t it seem like a waste?
Have you ever bought a bookshelf or a table from IKEA or other furniture stores and assembled it yourself? Do you know the feeling of satisfaction that comes at the end of it? The IKEA Effect is named after that feeling.
Look at this ad! This iconic image of a spiny hedgehog sitting calmly between bags of goldfish is a Volkswagen ad. You might wonder what this weird image has to do with a car. Look again.
The bandwagon effect states that we choose to do something mainly because we see others doing it. It is a cognitive bias, i.e., a trick our mind unwittingly plays on us.
Soft skills refer to non-professional talents related to how you operate. They include how you connect with the people you interact with, especially in a work place, handle problems, and manage your workload.
Have you ever wondered why websites and companies post side-by-side comparisons of competitive products?
