Digital marketing is an ever-evolving field, and there are plenty of opportunities online for someone who takes an interest in this area of study

How many people do you think use Instagram worldwide? Can you make a guess? As of 2022, Instagram has 1.393 billion monthly active users on the platform. Isn’t that unbelievable?

The information bias is a cognitive bias. People tend to overvalue information, even if it is skewed or unduly focused on specific elements.

Cognitive biases are irrational judgements made by the mind. The fundamental attribution error is one such instance

According to the suggestibility effect, we are likely to fill in gaps in our memory or decisions based on suggestions from the external world.

Do you know what is one of the biggest challenges of marketing? Understanding why customers do what they do and predicting what they will do.

Like most people, we also visit a set of websites on a regular basis, often these websites are the most visited websites on the internet. Together the top 3-4 websites get more visits than all the rest combined.

Researchers define initiative as work behaviour that is defined by one’s decision to start doing something by themselves, with a self-starting proactive approach, and perseverance in overcoming obstacles in the pursuit of a goal

Creativity is the ability to think of new ideas and concepts and to eventually be able to turn them into a reality. It is a key skill, especially in today’s day and age.

Duplicate content material is content material that looks at the Internet in multiple places.

Doorway pages (bridge pages, portal pages, soar pages, gateway pages or access pages) are net pages which might be created for the planned manipulation of search engine indexes (spamdexing).