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What is the Framing Effect in marketing?
Digital Marketing

What is the Framing Effect in marketing?

The framing effect is a cognitive bias that influences our thinking and decision-making capability when said in different ways.

Digital Marketing

What is the Loss Aversion Bias?

Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn’t it seem like a waste?

Digital Marketing

What is the IKEA Effect?

Have you ever bought a bookshelf or a table from IKEA or other furniture stores and assembled it yourself? Do you know the feeling of satisfaction that comes at the end of it? The IKEA Effect is named after that feeling.

Digital Marketing

What is the Bizarreness Effect?

Look at this ad! This iconic image of a spiny hedgehog sitting calmly between bags of goldfish is a Volkswagen ad. You might wonder what this weird image has to do with a car. Look again.

What is the Bandwagon Effect?
Digital Marketing

What is the Bandwagon Effect?

The bandwagon effect states that we choose to do something mainly because we see others doing it. It is a cognitive bias, i.e., a trick our mind unwittingly plays on us.

Digital Marketing

Why are Soft Skills so important for your career?

Soft skills refer to non-professional talents related to how you operate. They include how you connect with the people you interact with, especially in a work place, handle problems, and manage your workload.

Digital Marketing

What is the Distinction Bias?

Have you ever wondered why websites and companies post side-by-side comparisons of competitive products?

Digital Marketing

How to Gain Success at work?

Regardless of which field or industry your career pertains to, a certain set of skills will always help you at work.

Digital Marketing

How to Boost Your Productivity?

Often, many of us tend to push our work, procrastinate, and not work to the best of our abilities. We also sometimes put out low quality work, work that doesn’t reflect our potentials and doesn’t match up to standards set for us

Digital Marketing

Six Great Tactics To Attract Your Customers

The 6 Principles of Persuasion come from Influence by Robert Cialdini, which is every marketer’s Holy Grail. Here are 6 tactics to influence your customers

Digital Marketing

Important Characteristics of a Digital Marketer

It’s a dream come true for many to work in the sector of digital marketing. To become a successful digital marketing professional, you’ll need a lot of effort and time, but it’s one of the most rewarding jobs in the online marketing industry.

Digital Marketing

TOP 10 COUNTRIES FOR DIGITAL MARKETING JOBS

Canada is the most preferred country by people whenever they want or need to migrate, and job opportunities there make the country even more preferable.