The framing effect is a cognitive bias that influences our thinking and decision-making capability when said in different ways.

Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn’t it seem like a waste?

Have you ever bought a bookshelf or a table from IKEA or other furniture stores and assembled it yourself? Do you know the feeling of satisfaction that comes at the end of it? The IKEA Effect is named after that feeling.

Look at this ad! This iconic image of a spiny hedgehog sitting calmly between bags of goldfish is a Volkswagen ad. You might wonder what this weird image has to do with a car. Look again.

The bandwagon effect states that we choose to do something mainly because we see others doing it. It is a cognitive bias, i.e., a trick our mind unwittingly plays on us.

Soft skills refer to non-professional talents related to how you operate. They include how you connect with the people you interact with, especially in a work place, handle problems, and manage your workload.

Have you ever wondered why websites and companies post side-by-side comparisons of competitive products?

Regardless of which field or industry your career pertains to, a certain set of skills will always help you at work.

Often, many of us tend to push our work, procrastinate, and not work to the best of our abilities. We also sometimes put out low quality work, work that doesn’t reflect our potentials and doesn’t match up to standards set for us

The 6 Principles of Persuasion come from Influence by Robert Cialdini, which is every marketer’s Holy Grail. Here are 6 tactics to influence your customers

It’s a dream come true for many to work in the sector of digital marketing. To become a successful digital marketing professional, you’ll need a lot of effort and time, but it’s one of the most rewarding jobs in the online marketing industry.

Canada is the most preferred country by people whenever they want or need to migrate, and job opportunities there make the country even more preferable.