Guess what, some of you may be off Facebook, but Facebook isn’t going anywhere! 59% of the global social media population is on Facebook

Fear of missing out or FOMO is the anxiety that we may be missing out on an experience that others find rewarding or valuable

The anchoring bias is our tendency to focus on or anchor our attention on the first piece of information that we stumble upon. This anchor information becomes the benchmark to judge any other information that we then come across. Cognitive biases are the errors in judgment that our minds make when making sense of the complex world around us.

The ambiguity bias is the brain’s natural distaste for uncertainty or lack of information. If we perceive any gaps in the information provided or it seems like details are missing, then we are less likely to trust that information.

A performance marketing manager is in charge of running online marketing campaigns for a company or advertising agency and they usually measure all their achieved results such as clicks or conversions, visits or engagements, minutely for every dollar spent.

Wondering how much you should share on Instagram? These statistics will ease your mind – learn about Instagram audiences, engagement, hashtags and more!

YouTube is the world’s 2nd-most visited website in the world, right after Google. It is the second most popular social media platform. Suffice it to say, you should start caring about your YouTube content.

Our minds show an illogical preference to options that claim to have no risk, even if this were not true. We crave the certainty of the outcome when making decisions.

The decoy effect in marketing is defined as the phenomenon whereby consumers change their preference between two product options when presented with a third product option – the “decoy”.

The framing effect is a cognitive bias that influences our thinking and decision-making capability when said in different ways.

Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn’t it seem like a waste?

Have you ever bought a bookshelf or a table from IKEA or other furniture stores and assembled it yourself? Do you know the feeling of satisfaction that comes at the end of it? The IKEA Effect is named after that feeling.