All these technical words can startle anyone new to the field. However, if you don’t understand this marketing terminology, there is no need to worry.

SEO, or Search Engine Optimization, is the buzzword of digital marketing. One of the key components of SEO is the use of keywords to optimize your content and ensure that you reach the viewers.

Good content is gold. Content writing is not simply putting words onto a website or a blog. Creating stellar content involves careful deliberation, inspiration, and caring for the reader.

We know that a lot of people love watching videos. However, is that enough to get your video the visibility you wa

Digital marketing is an ever-evolving field, and there are plenty of opportunities online for someone who takes an interest in this area of study

How many people do you think use Instagram worldwide? Can you make a guess? As of 2022, Instagram has 1.393 billion monthly active users on the platform. Isn’t that unbelievable?

The information bias is a cognitive bias. People tend to overvalue information, even if it is skewed or unduly focused on specific elements.

Cognitive biases are irrational judgements made by the mind. The fundamental attribution error is one such instance

According to the suggestibility effect, we are likely to fill in gaps in our memory or decisions based on suggestions from the external world.

Do you know what is one of the biggest challenges of marketing? Understanding why customers do what they do and predicting what they will do.

Like most people, we also visit a set of websites on a regular basis, often these websites are the most visited websites on the internet. Together the top 3-4 websites get more visits than all the rest combined.

Researchers define initiative as work behaviour that is defined by one’s decision to start doing something by themselves, with a self-starting proactive approach, and perseverance in overcoming obstacles in the pursuit of a goal