Digital Marketing Syllabus 2023 For Beginners & Business Owners

In today’s digital age, having a strong digital marketing strategy has become a necessity for businesses of all sizes. But if you were to enrol in a course with outdated Digital marketing syllabus, it’s as good as setting yourself up for failure. In fact, the only way to learn Digital Marketing in 2023 is to learn the outperforming Digital marketing niches of 2023 in order to be ahead in your role or business right from the start.

This Digital marketing syllabus for 2023 will equip you with the knowledge and skills required to develop and implement effective Digital marketing practices making the most noise in 2023.

Who is this Digital Marketing syllabus for?

  1. Young professionals getting introduced to digital marketing & career opportunities
  2. Entrepreneurs learning Digital marketing for their online business
  3. Curious minds

Why must you learn the latest 2023 syllabus of Digital marketing?

  1. Digital marketing is an everchanging field. With changing online buyer’s behavior, the most effective digital marketing models change too.
  2. Changing digital space introduces new types of digital marketing every now and then for optimizing selling even further.
  3. More channels getting set for Digital marketing means more channels for businesses to target their audience. Hence every digital marketing professional should be aware of what’s latest in digital marketing.

What is the Digital Marketing buzz about?

2.14 billion people in the world are online buyers. That means almost 3 in every 10 people around the globe buy something online. 

That kept aside, tracking the results of digital marketing is as accurate as it gets. 

Most paying-off Digital marketing skills for Sole entrepreneurs are email marketing, SEO, content marketing, social media marketing, and video marketing.

Module 1: Understanding the Building Blocks of the Digital World

This module provides an overview of the fundamental concepts of the digital world. It covers topics such as understanding domains, marketing, branding, and digital marketing. Candidates must  also learn about the marketing lifecycle and the mobile apps universe. Additionally, the module covers the importance of having a strong digital presence through the setup of a CMS or blog.


Understanding the building blocks of the Digital world (Versha)
Understanding domain
What is Marketing
Understanding Branding
What is Digital Marketing
Going Digital
Marketing Lifecycle
Mobile Apps universe
Set up CMS/Blog Digital presence
Running Digital campaigns/creating digital assets and managing promotions
Measurement and Analytics and introduction to to Marctech

Why is it important:

  • Gives you a clear picture of Digital marketing
  • Helps people with non-marketing background understand how digital marketing is different from traditional marketing
  • Helps you understand the lingo in this industry right from top
  • Things you must know even if you don’t plan on being a digital marketer are revealed

Module 2: Search Engine Optimization (SEO)

The second module focuses on Search Engine Optimization (SEO), which is the process of optimizing a website to improve its ranking on search engine results pages (SERPs). Candidates must  learn about the importance of search engines for marketing, Google algorithms, keywords, and the basics of SEO for mobile. Additionally, they will understand the importance of organic search traffic and how to optimize their website to rank higher on search engine results.


Introduction to Search engines
Google Algorithm and Updates
Keywords and their importance
Importance of search for marketing
Introduction to Search Engine Optimization
SEO for mobile

Why is it important:

  • More than 80% internet users search for the product online before buying
  • First page of Google captures 92% of online users, hence you must know to get a business website rank in first page of search engine
  • Organic (free, natural) SEO traffic is the largest source of traffic for most of the websites
  • Successful on page SEO makes it a better user experience to purchase from the website, hence increasing the sales
  • With great SEO done, Google even gives more visibility to your listed Business on “Google my business”
  • SEO gives you the opportunity to leave your competition behind, sell globally, build a community and so much more

Module 3: Performance Marketing

Performance marketing is a type of digital marketing that is designed to generate direct responses from customers. This module covers the basics of performance marketing, including advertising, publishing, affiliate marketing, and media buying. Candidates must  also learn about various platforms such as marketplaces and B2B marketplaces, and how to create and schedule campaigns. The module concludes with an overview of tools used for analyzing and reporting campaign performance.


Introduction to Performance Marketing
Introduction to Advertising
Introductions to Publishing, Publishers & Afflilate marketing
Introduction to Advertising Agencies and Media Buying
Knowing all about platforms
Building a campaign
Afflilate marketing and Building a campaign
Marketplaces and listing on market places
Introduction to B2B Marketplaces & Directories
Use various tools to create and Schedule campaign
Build a campaign on Affliate marketing
List and promote a product at Market places
Report and Analyse

Why is it important:

High return on investment. A UK study says Performance marketing returned $11 on every $1 spent.

Newer tools and higher efficacy with each year passing is helping target the users even better

Reduces the risk of unnecessary spending in marketing

Good clarity of actions and improvements needed to optimize the campaign further

Module 4: Visual Content Creation

The fourth module focuses on creating visual content, including images, videos, and animations. Candidates must  learn about the principles of visual design, brand storytelling, and the creative thinking process. The module also covers the use of different visual content creation tools such as Canva, Figma, and Adobe Creative Cloud. Additionally, Candidates must  learn about technical parameters such as screen size and resolution and how to use different visual content types across different channels.


Why content marketing matters
Introduction to Visual thinking
Principles of visual design
Introduction to brand story
Creative thinking process
Understanding creative brief
Idea generation techniques
What is a moodboard
Introduction to Channel characteristics
Tools that can be used

Why is it important:

  • Visual content gets 40% more engagement than plain text
  • Visuals are processed in brain at a speed 60,000x faster than the plain text
  • Visual images or posts increases site visit by 94%
  • Businesses that appear in search results, the ones with images garner 60% more clicks

Module 5: Digital Content Writing

If you have heard content is King then it’s time you know what makes it the King is Content Marketing. If you look closer then all the Digital marketing types content of one either text, audio or video format. 

Without content there is no way to communicate with the user online. But if you want the communication to drive a marketing goal, then Content marketing is what ensures that.

Digital content writing covers the basics of content marketing strategy, the types of content, and how to develop a content marketing strategy. Candidates must  also learn about competitive analysis, trend analysis, and how to fulfill the search intent with content. The module concludes with an overview of different types of content, including articles, blogs, emails, tweets, case studies, white papers, podcasts, and more.


What is content marketing strategy
Types of content marketing (Long form, short form, moment mktg)
What is a good content marketing strategy
Case studies for content strategists
What is “winning content strategy”
What is a content cycle
Studying consumer profile
Content marketing B2B & B2C
Content vs. SEO Driven content
Types of content in marketing
Long form content vs. short form content
Copywriting vs. content writing
Writing long-form: podcasts vs blogs

Why is it important:

  • Markets trust and boost brand credibility
  • Helps you differentiate yourself from competitors
  • Ensures that your content is built for the right people, encouraging them to take action in your business’ favor. Hence, no content goes to waste.
  • Content marketing is a must for brand building online

Module 6: Community Building

This module covers the importance of building communities and how they impact marketing. Candidates must  learn about different types of communities and the purpose of community building. Additionally, they will understand the tools used for community building, including social media platforms like Facebook, LinkedIn, and Twitter, and community management and moderation.


What is a community
Why is a community important
How does community impact marketing
Different types of community
Understanding community building purpose
Understanding TG for community

Why is it important:

  • Reduces your budget spent on ads
  • Brings in lifetime customers
  • Helps spreading your business with Word of Mouth
  • Boosts brand credibility

Module 7: Marketing Analytics

Marketing analytics is the process of measuring, analyzing, and interpreting marketing data to optimize marketing efforts. This module covers the importance and uses of marketing analytics and different tools available for marketing analytics. Candidates must learn how to select an appropriate marketing analytics tool, how to create a measurement plan for Google Analytics implementation, and how to set up reports in Google Analytics. The module also covers different GA measurement use cases, including page views, page scroll tracking, and custom event tracking.


What is Marketing Analytics
Importance and uses of Marketing Analytics
Different tools available for Marketing Analytics
Different types of Marketing Analytics
How to select an appropriate marketing analytics tool
Introduction to Google Analytics
GA3 Vs GA4? Where to start
Creating a Measurement plan for GA implementation
Introduction to GTM and how to use GTM for GA implementation
Setting up a dummy website for GA implementation (blog or eCommerce)

Why is it important:

  • Helps you track your online successes directly in terms of your business goals
  • Marketing analytics help you gain insights about your customer which you can use for product improvement, new product ideation, or optimizing the customer funnel
  • You can identify opportunities and gaps in your marketing strategy
  • Shows you the opportunity for retaining your customers 

Module 8: Influencer Marketing

The final module covers influencer marketing, which is the process of promoting a brand, product, or service through influential individuals or organizations on social media. 

Any digital marketing aspirant must learn about different types of influencers, how to identify and engage them, and the benefits of influencer marketing. Additionally, the module covers the different tools used for influencer marketing and metrics to set as your KPIs.

Influencer marketing and content marketing are two of the most popular and effective digital marketing strategies used today. Both strategies are essential to building brand awareness and attracting new customers, but they differ in their approach and execution.

The syllabus includes understanding influencers’  impact on consumer behavior, and how to identify the right influencers for your brand.

The syllabus then covers the various aspects of creating an effective influencer marketing campaign. This includes how to develop a strategy that aligns with your brand goals, how to approach and negotiate with influencers, and how to measure the success of your campaigns.

Additionally, students will learn how to navigate potential pitfalls.

One of the key aspects of both influencer marketing and content marketing is the ability to tell a compelling brand story. You learn how to develop a brand narrative that resonates with your target audience and how to create content and campaigns that reinforce your brand message.

Ultimately, the success of any digital marketing strategy is dependent on the ability to track and analyze data to optimize campaigns over time. This is true for both influencer marketing and content marketing, and is covered in both syllabuses.


How do you engage communities
Methods of leveraging community
Community management & moderation

Why is it important:

90% of internet users trust recommendations from known people

71% people are more likely to purchase based on social media referrals

Cost effective & saves time

Unlimited sharing potential

Increase brand awareness & build trust instantly

Top Digital Marketing Tools in 2023

  • Mailchimp
  • Google Analytics
  • Google Ads
  • Yoast SEO
  • Trello
  • Ahrefs
  • SemRush
  • Loomly
  • Audiense
  • HubSpot
  • Lemlist
  • Typeform
  • Visme
  • Sendinblue
  • Clearscope
  • Unbounce

How to learn top digital marketing skills?

Understanding even advanced modules with this Digital marketing syllabus is easy, but it is hard in reality to implement and see success. No wonder, excellent Digital marketing performers are today a gem to the company. There’s only one way for you to reach that mastery level. It’s by practice. 

The only form of education that focuses on practice based learning is Bootcamp.

What is Bootcamp?

Bootcamp, the name originates from the the military practice in US. The young soldiers are made to do the drill rigorously so that they can withstand the real activity on frontlines.

This concept was then taken to teaching coding and the classes called Coding bootcamps. The students gathered for a few months and worked actively on coding while learning it from scratch. In the process: 

  • They learnt from scratch
  • Worked actively on real life projects
  • Faced the problems they would have faced at job
  • Overcame their mistakes and became extremely efficient & confident of their skills
  • Hence they are hired right from Bootcamp training to the job
  • Because they are much better than the students who usually learn by only understanding theory.

True Bootcamp form of training is introduced in India for Digital Marketing by SkillCamper. While many other platforms claim to offer bootcamp, they provide recorded video lectures and leave the homework on the learner. That’s no better than our education system. Instead Skillcamper trains its students in the class itself with online live lectures. Students are given real life projects they work on either solo or with a group while the class is on. There is pressure of time limit when they are applying the concepts they just learnt in the class on their hands-on project. 

What you learn with practice is unbeatable by any theory lesson in the world because then you exactly know how to execute a successful marketing. It’s not in theory, it’s before you in numbers and in reality. We give you a chance to do exactly this at our Digital marketing bootcamp where you not only learn, but you train hands-on into Digital marketing with industry projects. 

Importantly in the Digital Marketing Syllabus…

In conclusion, a digital marketing syllabus must cover all aspects of the digital world and provide students with a comprehensive understanding of the tools, techniques, and strategies needed to succeed in this ever-evolving industry. From the fundamentals of marketing and branding to the latest trends in influencer marketing and content marketing, a good syllabus should help students gain a broad perspective and equip them with the necessary skills to make a difference in the digital marketing world. 

By keeping up with the latest technology and marketing trends, staying ahead of the curve, and understanding the needs and preferences of customers, digital marketing professionals can create effective campaigns that engage and convert audiences. With the right digital marketing syllabus and practice, students can gain the knowledge and skills they need to succeed in this exciting and dynamic field.

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