What are retargeting ads?
Retargeting ads are shown to users who visited your website through targeted ads but did not end in conversions.
● With a 1046% efficiency rate, retargeting is the most efficient ad placement strategy.
● Retargeting ads reduce the costs of cart abandonment. Click through rate for regular ads: 0.07%. Click through rate for retargeting ads: 0.7%.
● 70% of marketers use retargeting ads to increase brand awareness.
● 37% of potential customers click on retargeting ads because of product appeal. The attractiveness of the retargeting ad plays a significant role in its outcomes.
● 10-40% of the budget can go towards retargeting ads. Marketers are increasingly allocating a share of their budget to retargeting ads, and so should you.