Here are 4 takeaways from a Hinge Research Institute Survey of 588 companies that show why your employees should become your advocates.

1. Did you know that leads developed from the social media posts of your employees are 7X more likely to convert?

2. Employee digital marketing content has 8X more engagement than content posted by the business’s social handles.

3. In a survey, 65% of brands experienced more brand recognition after implementing a formal employee advocacy programme.

4. Yet, only 18% of brands are utilising this cost-effective way of digital marketing and improving their leads. Now’s your chance to make use of this under-explored content marketing avenue!