In this digital world, where we have several marketing techniques, there is one most old-age technique that continues to be the most effective method of marketing. Email marketing and benefits of email marketing are immense.
Table of content
- What is email marketing
- Benefits of email marketing
- Why does email marketing works
- How to start email marketing
- Common email marketing mistakes to avoid
- Take advantage of the benefits of email marketing for your small business
No matter what kind of business you own, email marketing is one of the most effective marketing channels for driving conversions. It is also one of the core Content marketing channels.
So, if you are not already using email marketing in your business, you are probably not aware of the many benefits it can bring.
This is what you’ll be reading on this blog. But before we dive into the different benefits of email marketing, one top benefit that should be mentioned right away is that email marketing has the
highest ROI, averaging about $42 in return for every $1 spent.
Also, what can be best than reaching out to your potential customers in a place where most people visit multiple times a day – their inbox?
What is email marketing?
Email marketing is a common form of digital marketing that uses emails to connect with customers, and increase brand awareness, and customer loyalty. It generally refers to sending emails to market your product, service, or brand. Emails are sent to people who are interested in their brand and subscribe to their email list.
Benefits of email marketing
Now, let’s dive into the top 10 benefits of email marketing :
- Drive traffic to your website
- Improve sales
- Retain customer
- It nurture leads
- Easily measurable
- Creating personalised content
- Positive SEO impact
- Build stronger customer relationships
- Reach many devices
- Affordable option
Drive traffic to your website
Want to increase your website’s traffic?
Email marketing is the answer. Email marketing is one of the best ways through which marketers can increase website traffic.
To do this, you need to make sure that a maximum number of people click your email. This will only happen when you create a catchy and click-worthy subject line for your email.
Once they click on the email, provide great value and then redirect them to your website. If done right, this could be a great way to increase your website’s traffic.
Research shows that email marketing is more likely to drive sales than any other form of marketing. 60% of customers say that they’ve purchased as a result of a marketing email they received.
Email marketing is a great way to boost sales because customers sign up to your email list, which means they are already interested in knowing more about your product or service.
The best way to make the most of this opportunity is by creating great emails that are neither aggressive marketing nor pushy. You have to find a middle ground between these two.
If you do your email marketing right, then the chances of a click-through rate are likely to be higher which will ultimately bring more sales to your business.
Good and loyal customers are hard to find, but harder to retain.
That’s a major part of the business that can also be done by email marketing. Create emails that will instill a sense of loyalty in your customers. Do this by sharing valuable information, discount or promotion codes, or insights into your product or service.
Design your emails in a way that not only serves your purpose, but also the perspective of the customer.
Increase brand awareness
When you are someone who frequently lands in their email, which they read and find interesting, they’ll automatically become more aware of your brand.
Your product or service, or your company in total, will become their go-to brand since they always notify you in their inbox.
But understand that building brand awareness can not happen just by sharing consistent emails, you should be providing emails with valuable content and insight information that they will not only recognize but even anticipate.
With email marketing, businesses can readily monitor the performance of their emails. Email marketing performance can be measured by click-through rate, bounce rate, subscriber growth, reading time, inquiries received and total sales.
By measuring and analyzing these performance indicators, businesses can fine-tune their email marketing strategy to increase engagement and conversions.
Most email marketing platforms offer built-in analytics that provide great insights into your email campaign, which will help you understand what works and what needs improvement.
Creating personalized content
Who doesn’t prefer receiving personalized content? Another great benefit of email marketing is that it allows you to segment your audience as per their preferences, needs, pain points, and solutions they are looking for, and then craft a hyper-personalized email that resonates with
Designing a perfect subject line for an accurate call to action that resonates with your customers is a great way to create the most effective email marketing campaign and build good relationships with your prospects.
Positive SEO impact
Email marketing can benefits your website SEO at it’s best. These two forms of marketing helps each other out.
Here are some ways email marketing can improve SEO:
- Drive qualified traffic to your website
- Improve on-site engagement
- Encourage social shares
To bring a good result your emails should be hyper personalized and relevant to drive traffic to your website.
Build stronger customer relationships
A good relationship between your business and customers shows that your business invests time and effort in building a relationship with them by taking care of their needs and concerns. And this is a great way to build trust and credibility, which ultimately attracts more sales.
Build a great relationship with your customers by sharing emails that contain value, information, helpful tips, and the solution to their most common problems, or even just by sharing a “happy birthday” gift coupon.
This way, they will recognize you whenever they need your product or service.
Reach many devices
The best benefit of email marketing is that you don’t need to worry about whether you’ll be able to reach out to them or not. As long as the recipient has an internet-connected device, they’ll receive your email regardless of whether they use a computer or phone. Laptop, or tablet.
Email marketing does not need a large portion of your budget to get started.
Cost is always a big deal for small businesses, for this email marketing is hands down a great way to target customers at a very affordable cost compared to other marketing methods.
Why does email marketing work
The above-stated reasons clearly show that email marketing is one of the most effective marketing techniques that can help businesses grow faster.
Being cost-effective in getting in touch with the recipient in one click is the best way to build brand awareness and increase sales.
Customers admire it when they see that businesses treat them like individuals, not just like
The more you share valuable tips, and solve their problems in their inbox, the more they’ll look forward to hearing from you.
This shows how easy and effective email marketing is.
How to start email marketing
Whether your business is small or multi-dollar, email marketing is a great opportunity to connect with your customers. So if you are convinced of the amount of benefits email marketing can bring to your business then without wasting your time, let’s get to know how you can start email marketing for your business.
Here are 5 steps as an outline to get started with email marketing:
1. Define your audience
Everything in marketing starts with understanding your target audience and helps you to design better and more relevant email campaigns for your business which get results.
2. Set your goal
Before you jump ahead, it’s worth taking some time to establish your campaign goals and be clear on what exactly you want to achieve. This will help you to measure the results of your email campaigns.
Your goal can be measured by click rates, bounce rates, open rates, and subscribe or unsubscribe rates.
3. Build your email list
Now that you have defined your audience and established a clear goal it’s time to build your email list so that you can start your email marketing campaign.
Now that you are starting to build your email list, understand that it’s not an easy part but a fun part. For this here are some ways that will help you build your email list:
A. Use lead magnets
Lead magnets like :
B. Create an opt-in form
C. Use multiple social media platforms to attract subscribers
Don’t be discouraged if you have a few number of subscribers, because it takes time to build an email list. Meanwhile, keep proving value for free, this will help you attract more subscribers to your email list.
4. Choose an email type
Decide which type of email you want to share.
It can be a newsletter, blog promotion, new product launch, testimonial success stories, etc.
Decide this by understanding the current needs of your business and your target audience.
You can also set up different lists for different types of emails, so prospects can sign up for emails that are relevant to them.
5. Measure your results
Measuring your results from an email marketing campaign will let you know whether you are on the right track or need improvement in your marketing.
Keeping track of your results will help you make small changes to your email marketing campaign that will drive large results.
Common email marketing mistakes to avoid
Listing some common email marketing mistakes to avoid to avoid to get better results:
- Listing overgeneralise emails rather than personalised
- Sending emails without proofreading
- Sharing emails aat improper timings
- Not segmenting your email list
- Using a no-reply id
- Writing common subject lines
- Wrong links, broken links or no links at all
- Sending emails that are too big or text heavy
If you are running an email campaign already or just getting started, make sure to avoid these mistakes that most marketers make that cost them opportunities.
Make the most of the benefits of email marketing for your business
The bottom line is that email marketing is one of the most effective and affordable ways to connect with your customers. This human touch can help give your brand or business a boost.
A great email marketing strategy will not only help your business grow, but it will also provide insane value to your subscribers, which will build credibility and awareness of your business.
Now that you have a clear understanding of the benefits of email marketing and how it works, it’s time to take your business to the next level with this best marketing method of all.
Get started and experience the benefits of email marketing yourself.
SkillCamper is a revolutionary skilling platform offered to you by GoSeeko, designed to help you learn the future’s most demanding domains in the digital world. Our Bootcamp-style courses give a thorough learning experience in topics like Digital Marketing, Data Science, and Full Stack Development.