Digital marketing is the most flexible industry in today’s world. Numerous professions are a part of digital marketing because digital marketing is vital for brand awareness; digital marketing is a business of over 250 billion dollars as of 2022, so why not make hay while the sun shines. When this blog ends, you will know about the top 10 careers you can pursue in digital marketing from diverse educational backgrounds.

TOP 10 CAREERS IN DIGITAL MARKETING

1.DIGITAL MARKETING MANAGER-

In a broad sense, a digital marketing manager plans and manages marketing campaigns on digital platforms for a brand. Digital marketing manager’s duties include planning campaigns, working analytics and studying economic data, finding trends and managing social media, watching changes in supply and demand, identifying clients and their current and future needs, monitoring the competition.

A digital marketing manager has to be a jack of many trades, if not all; hence, the job requires a set of hard skills, soft skills, and experience. You do not need a whole other degree for this job; try to gain experience in as many domains as possible with a course in digital marketing. You can find an excellent and engaging digital marketing course here (insert internal link). As the job requires several skills and experience, it pays you well. Of course, the number varies according to the region and brand for which you are working.

As the name suggests, pay-per-click is a strategy used by brands to buy traffic instead of attracting it organically. A pay-per-click manager is supposed to place advertisements on strategic places so that the brand gets paid every time someone clicks on it. He needs to ensure the highest return on investment possible. A pay-per-click manager must thoroughly understand keyword selection, audience targeting, and analytical skills. Suppose you have studied HTML JavaScript or know about tracking, deciphering, and proper use of tags. In that case, you are even better for the job. Also, you can learn during the process itself.

2.PAY-PER-CLICK MANAGER-

As the name suggests, pay-per-click is a strategy used by brands to buy traffic instead of attracting it organically. A pay-per-click manager is supposed to place advertisements on strategic places so that the brand gets paid every time someone clicks on it. He needs to ensure the highest return on investment possible. A pay-per-click manager must thoroughly understand keyword selection, audience targeting, and analytical skills. Suppose you have studied HTML JavaScript or know about tracking, deciphering, and proper use of tags. In that case, you are even better for the job. Also, you can learn during the process itself.

3.SEO SPECIALIST-

Demand for SEO specialists is increasing day by day; the reason is that SEO specialists are creating a “seller’s market,” their expertise and strategies are attracting audiences the way the brand wants. SEO specialists are supposed to analyze, review, and implement changes to websites to optimize for search engines. They work on every digital platform which optimizes a brand. You can visit Search Engine Optimization (SEO) to know more about SEO, to pursue this profession.

4.CONTENT STRATEGIST-

-They are supposed to create consistent and good quality content with an appropriate content strategy based on brand objectives and user needs. They are the bridge between brand and user/audience. Hence, they are famous and influential. They keep track of trends and produce content. Suppose you have writing skills or any such qualification and SEO knowledge, or even experience creating optimized content. In that case, you are perfect for the job.

5.E-COMMERCE SPECIALISTS-

Brands that sell products or services need to optimize their business online simply because digital platforms are necessary for recognition. An e-commerce specialist needs to have a qualification or certification in any e-commerce course or e-commerce SEO. Apart from this, analytical skills and critical skills are also necessary. Marketing Analysts

6.BRAND MARKETING SPECIALISTS-

Brand marketing specialists are supposed to analyze market insights through research and develop a marketing strategy that creates a brand identity and increases revenue by attracting customers. They are also responsible for brand visuals and social media representation, rather than just marketing strategies. To be a brand marketing specialist, you need a qualification or certification in marketing or any related field.

7.SOCIAL MEDIA MARKETERS-

Social media marketers are concerned with just the aspect of social media. Their job is to comprehend the audience, create or edit content, know about advertisements, apply analytics, and use it on social media platforms to promote their brand. Suppose you have a qualification or certification in marketing or have experience creating optimized content. In that case, this is the job for you.

8.DIGITAL PROJECT MANAGERS-

You might confuse it with digital marketing manager, but both are pretty different. A digital marketing manager looks after an entire marketing department; a digital project manager looks after various aspects of one or many projects. You could have a digital marketing qualification or certification for being a digital project manager. You should have a qualification or certification in any particular course depending on the organization you are working for.

9.MARKETING ANALYSTS-

A marketing analyst researches market trends, analyzes data, and synthesizes those findings. They recommend how businesses should proceed to succeed. Data analysis, marketing, project management, and conducting surveys are a part of the job. If you have skills like-

• Knowledge of database
• Website analysis
• Python
• Programming
• Data visualization or,

If you have a qualification or certification in-

• Mathematics
• Marketing
• Data analytics
• Computer science
• Business

You are the right person for this job. Apart from marketing analytics, there are other professions related to analytics, like-

• Marketing research analyst
• Data analyst
• Business analyst

COPYWRITER-

They are responsible for producing engaging and quality text for websites, advertisements, etc. To do so, they need to be proficient in SEO strategies so that it helps them in keyword research and producing written content with accuracy and quality. Suppose you have a qualification in art domain like- English, journalism, etc. Apart from this, they need to have creative, critical thinking, and research skills.