1. Guess what, some of you may be off Facebook, but Facebook isn’t going anywhere! 59% of the global social media population is on Facebook.
2. Top 4 countries with Facebook usage: India has 329 million Facebook users The United States has 179 million Facebook users Indonesia has 129 million Facebook users Brazil has 116 million Facebook users
3. Optimize your Facebook content for the mobile, as the app is mobile-friendly. 98.3% users = mobile login
4. Facebook collects the major share of its revenue from ads and knows what businesses what. Facebook Advertising reaches 72.5% of its monthly average users. Its ad audience distribution is: 43.4% women 56.6% men
5. Did you know there are over 10 million active advertisers on Facebook? Businesses need to up their Facebook marketing strategy to stay in the game.