What is bounce rate or exit rate?

For any web page exit rate is the percentage which was monitored last in the session. For any web page bounce rate is the percentage which was monitored at the start of only one session.

For any web page exit rate is the percentage which was monitored last in the session. For any web page bounce rate is the percentage which was monitored at the start of only one session.

Which is more important?

Both of them play important role but bounce rate has more weightage then, the exit rate.

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