Dwell time is the length of time one spends looking at a page after they’ve clicked a link on a search page and then coming back to search page.

We all do this regularly, It’s that quick glance of few seconds or minutes when we evaluate the page we clicked to visit, if it provides what we are looking for we stay else we come back to search page.

The value for this activity to Google is obvious – the more time we spend consuming the content of a page we clicked to visit, the higher the probability that page satisfied your needs.

The more Dwell time your site gets, you rank higher. It make sense to optimise your website for the best intent keywords for your target customers.

How to calculate Dwell time? One can calculate Dwell time by looking at “ Average Session Duration” which says how long visitors are dwelling on website.

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