How often do you get ads on YouTube while watching your favourite videos? Do you often look at Instagram reels or the latest TikTok trends for different brands? Video marketing is the go-to way to convert viewers into customers. This article outlines the popularity of videos and how content creators can leverage the video craze.

Videos are taking over the written word as the marketing medium of choice. Getting content out there is easy, but ensuring that it’s seen is no walk in the park. Videos can help you stand out. Content is everywhere, and the need of the day is to grab people’s attention and hook them in, moreover, in the shortest time possible. Videos are the answer. Let us understand what makes video marketing so successful.

5 Reasons Why Videos Resonate With the Audience:

1. Videos can be attention-grabbing.

Imagine scrolling through Facebook and seeing a video that catches your attention. Naturally, the movement on the screen immediately catches our eye and makes us pause. There may also be a burst of colour, a familiar face or perhaps a piece of music that sounds good. Videos have that interactive feel that makes us want to take a second look.

2. Videos can tell stories.

Stories have a powerful effect on our psychology. According to research, our mind processes stories as information and experiences that we are actively going through. This is why stories can be such compelling and immersive content. A picture ad is static and can, at best, create a scene, but not an entire story.

3. Videos require minimal effort from the audience.

Videos require the audience to pause and watch. With a picture, the audience might have to zoom in, click for more, or with carousel ads, swipe or scroll for further information. Videos are interactive and do the work for the viewer.

4. Videos are multisensory and accessible.

A video is not only a set of visuals, but it also contains music and dialogue that makes for a multisensory experience. Apart from that, videos can have text embedded within the frame. They also have subtitles. All these factors make videos accessible to different people.

5. Videos are more memorable.

The recall of videos is always greater than a text or a picture. Consider a music video. Isn’t it always easy to remember the lyrics and visuals of a song than anything you have read? Video ads often incorporate catchy jingles and music for this very reason.

Do videos really attract more visitors?

We have looked at why videos might be more engaging and exciting. But, does the data support these statements? You will be surprised by these statistics:

1. Companies including videos have a 41% more click-through rate; that is, people are that much more likely to open links containing videos in the search results than text-based content.
2. 62% of the results for any search on Google include videos. No matter who is searching for what topic, they are more likely to see video results than other results.
3. According to a survey by Wyzowl, 88% of people are persuaded to buy a product, software, or service after watching a video. The majority share of videos with this convincing power is bagged by “how-to” or explainer videos.

These are only three examples of the data supporting the use of video content for ads. The time people spend on video ads is more. People are also more likely to link back to web pages containing videos or embed YouTube links than other websites. The bottom line is that videos are helpful and compelling, as supported by research and statistics.

These are only three examples of the data supporting the use of video content for ads. The time people spend on video ads is more. People are also more likely to link back to web pages containing videos or embed YouTube links than other websites. The bottom line is that videos are helpful and compelling, as supported by research and statistics.

Are videos worth the effort?

The question that most small businesses and content creators struggle with is not if videos are effective but if they are worth the effort. However, this myth is based on the assumption that videos are challenging to create. This is not true. In today’s world, video-making and editing need not be as tedious. Here are some tips to get easy video content:

1. Outsource video content, get in gig workers. Let’s face it, creating numerous high-quality videos is tedious and requires specialised expertise. For long term use, you need to invest in good cameras, editing software, the proper lighting, and sound equipment. It may be easier for a brand with a stellar marketing strategy to outsource its video content. Getting gig workers or freelancers to do the work when needed is another possibility.
2. Use online editors with readymade templates. If you’re still an amateur content creator or simply a small business, then your aim may be to try out how video can be leveraged. In that case, making that investment in outsourcing is not the best plan. Here, you can start creating videos using web-based video editing platforms such as InVideo or even Canva. They offer templates, references, and samples that can help you curate your content.
3. Capitalise on user-generated content. Another strategy to increase video content without investing too much in video production and distribution is to utilise user-generated content. Ask your audience to share video testimonials, style guides, or demos. You can also use influencer marketing to generate videos in the form of product reviews or mini advertisements.
4. Opt for live streaming. Live streaming is a way to connect with an audience effectively without worrying too much about the right equipment. Show the audience an insider’s view of your office, take them on a behind-the-scenes factory tour, or have a quick Q&A. Creators and brands can even get away with using a hand-held or mobile camera when live streaming.

Conclusion

Video has a massive advantage over other marketing tools because it creates a lasting impression on the viewers. However, as with any other form of media, it is the content itself that creates the most considerable growth for a business. It is imperative to create content that keeps customers hooked by making sure that the content is valuable, unique, and relevant to your target audience. Exciting videos can certainly propel the growth of the business.