Why Live Streaming Will Help Your Content ?

Live streaming has undoubtedly stemmed from the gaming community. But now, the possibilities are endless.

Live streaming has undoubtedly stemmed from the gaming community. But now, the possibilities are endless.

1. The #1 content category for live streams is: just chatting with the audience. Brands can use live streaming to give customers an inside look and build connections.

2. 12% of Facebook video content is in the form of live streams. That may seem like a small percentage. But guess what? Live streams get TWICE the engagement of pre-shot videos.

3. 80% of users would watch a live video instead of reading a blog post. Live videos get 27% longer watch-time per viewing.

4. E-commerce streaming and live advertising of products are at an all-time high. 35.6% of live streamers promote apparel and fashion goods. Beauty follows at 7.6% and fresh food at 7.4%.

5. Live video marketing is here to stay. 91% of marketers who use live streaming want to continue with it after the pandemic. The results are undeniable!

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