Today we’ll unravel the (Digital) Marketing Strategy of Zomato and its approach to win over the largest market share in India in the food delivery industry.

The term branding refers to the performance done to prove the existence of the company. 

Self-introduction in an interview hold great importance since it allows you to make an outstanding first impression

You may have heard that AI is a threat to your job but how about using it to get a job?

Branding strategy is the blueprint for your brand’s success. It has all the components

Have you seen the ads of Samsung that mocks iPhones & its latest features?

The project can involve working on real-life projects under a mentor or writing a thesis, or spending 10 weeks

The term SEO (search engine optimization) is the tool, honestly, the generation of digital marketers should be thankful for.

No matter what kind of business you own, email marketing is one of the most effective marketing channels for driving conversions

Do you run a small business and struggle to get your name out there? 

People often confuse Data Analytics and Data Science as the same thing but they are not.

Content is the latest buzzword that nobody can ignore.

The digital marketing industry in India will be worth $160 billion by 2025, three times its current value

Digital marketing is the art and science of strategically selling your products online or meeting other marketing goals!

Highest paying digital marketing jobs

In today's digital age, having a strong online presence is crucial for any business, big or small.

WhatsApp Marketing is: 1. CTWA (Click to WhatsApp) at the Call to action button on FB/Instagram ad campaigns, manual & automated communication

Did you know that the digital marketing industry is projected to be worth more than $300 billion by 2025?

In today's digital age, having a strong digital marketing strategy has become a necessity for businesses of all sizes

However, crafting content is a meticulous and time-consuming effort that starts with research and culminates in writing.

With over 5 billion internet users, around 3.5 billion searches are made every day.

Which are some of the search engines you are familiar with? Google, Yahoo, and Bing! are some examples of search engines. Now, have you heard of the term SEO?

If you are perplexed about what a Digital marketing skill set includes, here is a list of 30 Comprehensive Skills a Digital Marketing Professional Should have. This is specifically for those professionals who are heading the Digital marketing function in an organisation.

Hashtags are a great way to create brand awareness on Instagram and get more viewers to your page. They can generate interest in your page and are a way to attract target audiences without any paid efforts.

What is the future of marketing? Is it Tiktok videos or live streams? Omnichannel marketing or automation?

Blog posts can be of varying lengths and on several different hosting platforms

Write Compelling Emails For Lead Generation. 53% of marketers say email is the most effective early-stage lead generation channel. In fact, you are 6 times more likely to get a click from a marketing email than a tweet

It is increasingly helpful for your brand to have a Twitter account and marketing strategy.

How many people do you think use Instagram worldwide? Can you make a guess? As of 2022, Instagram has 1.393 billion monthly active users on the platform. Isn’t that unbelievable?

Cognitive biases are irrational judgements made by the mind. The fundamental attribution error is one such instance

Digital marketing is an ever-evolving field, and there are plenty of opportunities online for someone who takes an interest in this area of study

Do you know what is one of the biggest challenges of marketing? Understanding why customers do what they do and predicting what they will do.

According to the suggestibility effect, we are likely to fill in gaps in our memory or decisions based on suggestions from the external world.

The information bias is a cognitive bias. People tend to overvalue information, even if it is skewed or unduly focused on specific elements.

Good content is gold. Content writing is not simply putting words onto a website or a blog. Creating stellar content involves careful deliberation, inspiration, and caring for the reader.

All these technical words can startle anyone new to the field. However, if you don't understand this marketing terminology, there is no need to worry.

We know that a lot of people love watching videos. However, is that enough to get your video the visibility you wa

Do you know the saying, "every minute counts?" Well, when it comes to the internet, it couldn't be more true! This article outlines the concept of an internet minute and what it means for the digital marketing world.

Become an excellent Digital Marketing professional. Digital marketing is the marketing aspect that deals with pushing products on the internet. It is also known as online marketing. However, digital marketing still does extend to those channels and mediums that are tech-based but still not internet-based.

Soft skills refer to non-professional talents related to how you operate. They include how you connect with the people you interact with, especially in a work place, handle problems, and manage your workload.

A performance marketing manager is in charge of running online marketing campaigns for a company or advertising agency and they usually measure all their achieved results such as clicks or conversions, visits or engagements, minutely for every dollar spent.

Critical thinking refers to the process of evaluating proof, the information available to one, observations, and reasoning in order to reach a conclusion.

Marketing is a fast paced, dynamic and innovative field to work in. So is the field of technology. So, when you put them together, making space for marketing technologists, it makes for a difficult and fast, yet good career.

Wondering how much you should share on Instagram? These statistics will ease your mind - learn about Instagram audiences, engagement, hashtags and more!

Our minds show an illogical preference to options that claim to have no risk, even if this were not true. We crave the certainty of the outcome when making decisions.

The decoy effect in marketing is defined as the phenomenon whereby consumers change their preference between two product options when presented with a third product option – the “decoy”.

YouTube is the world’s 2nd-most visited website in the world, right after Google. It is the second most popular social media platform. Suffice it to say, you should start caring about your YouTube content.

Have you ever wondered why websites and companies post side-by-side comparisons of competitive products?

The framing effect is a cognitive bias that influences our thinking and decision-making capability when said in different ways.

Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn't it seem like a waste?

Have you ever bought a bookshelf or a table from IKEA or other furniture stores and assembled it yourself? Do you know the feeling of satisfaction that comes at the end of it? The IKEA Effect is named after that feeling.

The ambiguity bias is the brain's natural distaste for uncertainty or lack of information. If we perceive any gaps in the information provided or it seems like details are missing, then we are less likely to trust that information.

The bandwagon effect states that we choose to do something mainly because we see others doing it. It is a cognitive bias, i.e., a trick our mind unwittingly plays on us.

The anchoring bias is our tendency to focus on or anchor our attention on the first piece of information that we stumble upon. This anchor information becomes the benchmark to judge any other information that we then come across. Cognitive biases are the errors in judgment that our minds make when making sense of the complex world around us.

Fear of missing out or FOMO is the anxiety that we may be missing out on an experience that others find rewarding or valuable

1.‘What to watch’ with over 9 million searches 2.‘Where’s my refund’ with over 7 million searches

According to the Statista research department, twitter’s worldwide revenue is over 5 billion US dollars this year, increasing from 3.72 billion dollars last year

Like most people, we also visit a set of websites on a regular basis, often these websites are the most visited websites on the internet. Together the top 3-4 websites get more visits than all the rest combined.

A content strategy is a comprehensive plan used by a business to deliver valuable content to its target audience.

Guess what, some of you may be off Facebook, but Facebook isn’t going anywhere! 59% of the global social media population is on Facebook

Canada is the most preferred country by people whenever they want or need to migrate, and job opportunities there make the country even more preferable.

It's a dream come true for many to work in the sector of digital marketing. To become a successful digital marketing professional, you'll need a lot of effort and time, but it's one of the most rewarding jobs in the online marketing industry.

The 6 Principles of Persuasion come from Influence by Robert Cialdini, which is every marketer's Holy Grail. Here are 6 tactics to influence your customers

Advertising and marketing are fast-growing fields. You can often hear people advising others to get into content writing or copywriting for ‘good money’. But what is copywriting?

Often, many of us tend to push our work, procrastinate, and not work to the best of our abilities. We also sometimes put out low quality work, work that doesn’t reflect our potentials and doesn’t match up to standards set for us

Regardless of which field or industry your career pertains to, a certain set of skills will always help you at work.

Researchers define initiative as work behaviour that is defined by one's decision to start doing something by themselves, with a self-starting proactive approach, and perseverance in overcoming obstacles in the pursuit of a goal

While problem solving seems like a skill that you will only use when it is brought up in a professional setting or institutional workshops on the same, it is actually a really important ability to possess.

Creativity is the ability to think of new ideas and concepts and to eventually be able to turn them into a reality. It is a key skill, especially in today’s day and age.

What do Starbucks, Disney, and Sephora all have in common? They are all popular global brands! However, the comparison extends beyond that. These companies are masters of omni-channel content marketing. Let us understand what that means and why it is relevant.

What is an email whitelist? Whitelisting is the process of adding an email address to a list of permitted senders so that emails from that address are never filtered as spam.

It is the method of contacting multiple subscribers at one time. This helps to provide valuable knowledge to the customers and also helps to develop a deep and trusting relationship with them.

Viewers consume tons of video content daily, from Facebook Stories and Instagram Reels to TikTok and YouTube. It is not surprising that businesses have given priority to video marketing in recent years.

The term CTA defines immediate action or sale for any design or product of a company, that is why It is called Call to action.

Cross linking in search engine optimization is the method of linking web sites together. The cause of move linking is to boom the quantity of inbound.

If you want to be productive, you need to be decluttering. Being organised is the mantra of today's world, especially in the uncertain times that we have lived in recently.

Cascading Style Sheets (CSS) is a fashion sheet language used for describing the presentation of a report written in a markup language which include HTML.

Domain Authority (DA) is a search engine rating of website developed by MOZ that predicts how probable an internet site is to rank on search pages.

Deep Linking is a link that takes you directly to the page without any uncertainty or delays instead of an app or store.

A canonical URL is the URL of the excellent consultant web page from a set of replica pages, in line with Google.

For any web page exit rate is the percentage which was monitored last in the session. For any web page bounce rate is the percentage which was monitored at the start of only one session.

A canonical URL is the URL of the excellent consultant web page from a set of replica pages, in line with Google.

Bounce price is an Internet advertising time period utilized in internet visitors analysis. It represents the proportion of site visitors who input the web page after which leave ("leap") in place of persevering with to view different pages in the equal web page.

Would you believe it if we said that companies could read your minds? Moreover, they often use mind control to influence your buying decisions.

Doorway pages (bridge pages, portal pages, soar pages, gateway pages or access pages) are net pages which might be created for the planned manipulation of search engine indexes (spamdexing).

SEO or Search Engine Optimisation is a buzzword in the digital marketing domain. An SEO strategy improves the chances of a website appearing in search engine results, thus increasing the number of visitors on the website.

Duplicate content material is content material that looks at the Internet in multiple places.

Dwell time is the length of time one spends looking at a page after they’ve clicked a link on a search page and then coming back to search page.

If you recognised these rows of green, grey, and yellow squares, you were likely on your phone a lot in the first half of 2022. This image is from Wordle, a word game that went viral worldwide sometime around January 2022.

Take this quiz to check where you stand?

Stand up comedians make the audience laugh. Yet, their appeal is more than that. They address the audience and show that they understand them. Their material is relatable. Not to mention, their humour seems so effortless. Moreover, they build a connection that makes you keep coming back for more.

Know Whom to Follow to improve your Digital Marketing Knowledge.

A business must do more than what is expected to make a connection and indeed win over a customer's heart. A surprise can be memorable and have a lasting impact. Here are some ways that businesses can surprise their audience.

Stories can be used to engage more with your audience.Top 6 Helpful Stats On Instagram Stories which can help you to grow your brand rapidly.

Live streaming has undoubtedly stemmed from the gaming community. But now, the possibilities are endless.

Suppose that you have a company that is launching a new product. You need a team of content creators, designers, and marketers to help you in the launch. Would you hire permanent employees for each of these roles?

Should businesses take a political or social stand? Would you support a brand that shared strong opinions on different real issues? Or should brands stick to what they know - their products and services? These are essential questions in the age of social media marketing. This article outlines when brands should opt for sharing their opinions and what precautions they should take.

Surely you know what a podcast is? It is a series of audio episodes generally focused on a topic or theme. Podcasts are usually hosted by one or more persons who have conversations, conduct interviews, share the news, etc. Here is some key information that should convince you why you NEED to create a podcast:

Have you ever seen the results of an election and thought to yourself, “I knew it!” This is a common tendency, and it is a universal occurrence. Events in the past seem more predictable than they were in reality.

Here are 4 takeaways from a Hinge Research Institute Survey of 588 companies that show why your employees should become your advocates.