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2023 Zomato Case Study: Digital Marketing Strategy Uncovered!
Today we’ll unravel the (Digital) Marketing Strategy of Zomato and its approach to win over the largest market share in India in the food delivery industry.
October 13, 2023
Branding VS Marketing: Key Differences No One Talks About
The term branding refers to the performance done to prove the existence of the company. 
October 13, 2023
Mastering the Self-Introduction in an Interview: A Guide for Job Seekers
Self-introduction in an interview hold great importance since it allows you to make an outstanding first impression
October 13, 2023
Use ChatGPT for writing a resume that Stands Out
You may have heard that AI is a threat to your job but how about using it to get a job?
October 13, 2023
What is Branding Strategy & 6-Step Strategy for Online Brands
Branding strategy is the blueprint for your brand’s success. It has all the components
October 13, 2023
From Branding to Online Branding, How to get started!
Have you seen the ads of Samsung that mocks iPhones & its latest features?
October 13, 2023
What is Capstone Project? Normal Project vs. Capstone Project
The project can involve working on real-life projects under a mentor or writing a thesis, or spending 10 weeks
October 13, 2023
SEO Salaries in India As per Job Roles & Qualifications
The term SEO (search engine optimization) is the tool, honestly, the generation of digital marketers should be thankful for.
October 13, 2023
Top 10 Benefits of Email Marketing in 2023
No matter what kind of business you own, email marketing is one of the most effective marketing channels for driving conversions
October 13, 2023
Instagram For Small Business in 2023: 5 Tips to Grow
Do you run a small business and struggle to get your name out there? 
October 13, 2023
Data Analytics Vs. Data Science, Understanding with Real Life Examples
People often confuse Data Analytics and Data Science as the same thing but they are not.
October 13, 2023
"Content Marketing Bible” For 2023 & Beyond For Beginners & Professionals
Content is the latest buzzword that nobody can ignore.
October 13, 2023
Is digital marketing a good career option in India?
The digital marketing industry in India will be worth $160 billion by 2025, three times its current value
October 13, 2023
Top Digital Marketing Advantages and Disadvantages with Statistics
Digital marketing is the art and science of strategically selling your products online or meeting other marketing goals!
October 13, 2023
Highest Paying Digital Marketing Jobs in India: Detailed Guide
Highest paying digital marketing jobs
October 13, 2023
Benefits Of SEO For Small Business In 2023
In today's digital age, having a strong online presence is crucial for any business, big or small.
October 13, 2023
Complete Guide: WhatsApp Marketing in 2023 for Absolute Beginners
WhatsApp Marketing is: 1. CTWA (Click to WhatsApp) at the Call to action button on FB/Instagram ad campaigns, manual & automated communication
October 13, 2023
How To Become Digital Marketing Freelancer
Did you know that the digital marketing industry is projected to be worth more than $300 billion by 2025?
October 13, 2023
Digital Marketing Syllabus 2023 For Beginners & Business Owners
In today's digital age, having a strong digital marketing strategy has become a necessity for businesses of all sizes
October 13, 2023
22 Best Free Content Writing Tools to Use in 2023
However, crafting content is a meticulous and time-consuming effort that starts with research and culminates in writing.
October 13, 2023
30 SEO Interview Questions & Answers Set for Beginners
With over 5 billion internet users, around 3.5 billion searches are made every day.
October 13, 2023
What's the Difference Between On-Page and Off-Page SEO?
Which are some of the search engines you are familiar with? Google, Yahoo, and Bing! are some examples of search engines. Now, have you heard of the term SEO?
October 13, 2023
30 Comprehensive Skills A Digital Marketing Professional Should Have
If you are perplexed about what a Digital marketing skill set includes, here is a list of 30 Comprehensive Skills a Digital Marketing Professional Should have. This is specifically for those professionals who are heading the Digital marketing function in an organisation.
October 13, 2023
How to Create a Powerful Instagram Hashtag Strategy for your page
Hashtags are a great way to create brand awareness on Instagram and get more viewers to your page. They can generate interest in your page and are a way to attract target audiences without any paid efforts.
October 13, 2023
2022 Digital Marketing Trends To Follow
What is the future of marketing? Is it Tiktok videos or live streams? Omnichannel marketing or automation?
October 13, 2023
How To Start and Grow Your Business Blog
Blog posts can be of varying lengths and on several different hosting platforms
October 13, 2023
How To Write Compelling Emails For Lead Generation
Write Compelling Emails For Lead Generation. 53% of marketers say email is the most effective early-stage lead generation channel. In fact, you are 6 times more likely to get a click from a marketing email than a tweet
October 13, 2023
How To build a Twitter Strategy For Your Brand
It is increasingly helpful for your brand to have a Twitter account and marketing strategy.
October 13, 2023
6 Types of Instagram Posts You Need To Create
How many people do you think use Instagram worldwide? Can you make a guess? As of 2022, Instagram has 1.393 billion monthly active users on the platform. Isn’t that unbelievable?
October 13, 2023
What is the Fundamental Attribution Error?
Cognitive biases are irrational judgements made by the mind. The fundamental attribution error is one such instance
October 13, 2023
5 Steps To Become Career-Ready in Digital Marketing
Digital marketing is an ever-evolving field, and there are plenty of opportunities online for someone who takes an interest in this area of study
October 13, 2023
What is the Hard-easy Bias?
Do you know what is one of the biggest challenges of marketing? Understanding why customers do what they do and predicting what they will do.
October 13, 2023
What is the Suggestibility Effect?
According to the suggestibility effect, we are likely to fill in gaps in our memory or decisions based on suggestions from the external world.
October 13, 2023
What is the Information Bias?
The information bias is a cognitive bias. People tend to overvalue information, even if it is skewed or unduly focused on specific elements.
October 13, 2023
Top 10 Ways To Improve Your Content Writing Skills
Good content is gold. Content writing is not simply putting words onto a website or a blog. Creating stellar content involves careful deliberation, inspiration, and caring for the reader.
October 13, 2023
Why Should I Care About Marketing Jargon?
All these technical words can startle anyone new to the field. However, if you don't understand this marketing terminology, there is no need to worry.
October 13, 2023
How To Create SEO-friendly Video Content
We know that a lot of people love watching videos. However, is that enough to get your video the visibility you wa
October 13, 2023
What is an Internet Minute In The Digital World?
Do you know the saying, "every minute counts?" Well, when it comes to the internet, it couldn't be more true! This article outlines the concept of an internet minute and what it means for the digital marketing world.
October 13, 2023
Become an excellent Digital Marketing professional
Become an excellent Digital Marketing professional. Digital marketing is the marketing aspect that deals with pushing products on the internet. It is also known as online marketing. However, digital marketing still does extend to those channels and mediums that are tech-based but still not internet-based.
October 13, 2023
Why are Soft Skills so important for your career?
Soft skills refer to non-professional talents related to how you operate. They include how you connect with the people you interact with, especially in a work place, handle problems, and manage your workload.
October 13, 2023
How to become an excellent Performance Marketing Manager
A performance marketing manager is in charge of running online marketing campaigns for a company or advertising agency and they usually measure all their achieved results such as clicks or conversions, visits or engagements, minutely for every dollar spent.
October 13, 2023
How To Develop Critical Thinking
Critical thinking refers to the process of evaluating proof, the information available to one, observations, and reasoning in order to reach a conclusion.
October 13, 2023
How to become a marketing technologist?
Marketing is a fast paced, dynamic and innovative field to work in. So is the field of technology. So, when you put them together, making space for marketing technologists, it makes for a difficult and fast, yet good career.
October 13, 2023
10 Instagram Statistics You Will Love
Wondering how much you should share on Instagram? These statistics will ease your mind - learn about Instagram audiences, engagement, hashtags and more!
October 13, 2023
What is the Zero Risk Bias?
Our minds show an illogical preference to options that claim to have no risk, even if this were not true. We crave the certainty of the outcome when making decisions.
October 13, 2023
What is the Decoy Effect in Marketing?
The decoy effect in marketing is defined as the phenomenon whereby consumers change their preference between two product options when presented with a third product option – the “decoy”.
October 13, 2023
YouTube Stats You Should Care About
YouTube is the world’s 2nd-most visited website in the world, right after Google. It is the second most popular social media platform. Suffice it to say, you should start caring about your YouTube content.
October 13, 2023
What is the Distinction Bias?
Have you ever wondered why websites and companies post side-by-side comparisons of competitive products?
October 13, 2023
What is the Framing Effect in marketing?
The framing effect is a cognitive bias that influences our thinking and decision-making capability when said in different ways.
October 13, 2023
What is the Loss Aversion Bias?
Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn't it seem like a waste?
October 13, 2023
What is the IKEA Effect?
Have you ever bought a bookshelf or a table from IKEA or other furniture stores and assembled it yourself? Do you know the feeling of satisfaction that comes at the end of it? The IKEA Effect is named after that feeling.
October 13, 2023
What is the Ambiguity Bias?
The ambiguity bias is the brain's natural distaste for uncertainty or lack of information. If we perceive any gaps in the information provided or it seems like details are missing, then we are less likely to trust that information.
October 13, 2023
What is the Bandwagon Effect?
The bandwagon effect states that we choose to do something mainly because we see others doing it. It is a cognitive bias, i.e., a trick our mind unwittingly plays on us.
October 13, 2023
What is the Anchoring Bias?
The anchoring bias is our tendency to focus on or anchor our attention on the first piece of information that we stumble upon. This anchor information becomes the benchmark to judge any other information that we then come across. Cognitive biases are the errors in judgment that our minds make when making sense of the complex world around us.
October 13, 2023
What is Fear of Missing Out or FOMO?
Fear of missing out or FOMO is the anxiety that we may be missing out on an experience that others find rewarding or valuable
October 13, 2023
TOP 10 MOST ASKED QUESTIONS ON GOOGLE
1.‘What to watch’ with over 9 million searches 2.‘Where’s my refund’ with over 7 million searches
October 13, 2023
Top 30 Twitter stats which will blow your mind
According to the Statista research department, twitter’s worldwide revenue is over 5 billion US dollars this year, increasing from 3.72 billion dollars last year
October 13, 2023
Most visited websites on the internet.
Like most people, we also visit a set of websites on a regular basis, often these websites are the most visited websites on the internet. Together the top 3-4 websites get more visits than all the rest combined.
October 13, 2023
Tackle These Top 3 Content Strategy Challenges
A content strategy is a comprehensive plan used by a business to deliver valuable content to its target audience.
October 13, 2023
Top 5 Latest Facebook Stats For You
Guess what, some of you may be off Facebook, but Facebook isn’t going anywhere! 59% of the global social media population is on Facebook
October 13, 2023
TOP 10 COUNTRIES FOR DIGITAL MARKETING JOBS
Canada is the most preferred country by people whenever they want or need to migrate, and job opportunities there make the country even more preferable.
October 13, 2023
Important Characteristics of a Digital Marketer
It's a dream come true for many to work in the sector of digital marketing. To become a successful digital marketing professional, you'll need a lot of effort and time, but it's one of the most rewarding jobs in the online marketing industry.
October 13, 2023
Six Great Tactics To Attract Your Customers
The 6 Principles of Persuasion come from Influence by Robert Cialdini, which is every marketer's Holy Grail. Here are 6 tactics to influence your customers
October 13, 2023
Making a Career in Copywriting
Advertising and marketing are fast-growing fields. You can often hear people advising others to get into content writing or copywriting for ‘good money’. But what is copywriting?
October 13, 2023
How to Boost Your Productivity?
Often, many of us tend to push our work, procrastinate, and not work to the best of our abilities. We also sometimes put out low quality work, work that doesn’t reflect our potentials and doesn’t match up to standards set for us
October 13, 2023
How to Gain Success at work?
Regardless of which field or industry your career pertains to, a certain set of skills will always help you at work.
October 13, 2023
How Taking Initiative Can Help You?
Researchers define initiative as work behaviour that is defined by one's decision to start doing something by themselves, with a self-starting proactive approach, and perseverance in overcoming obstacles in the pursuit of a goal
October 13, 2023
How To Solve All Your Problems (Fast)?
While problem solving seems like a skill that you will only use when it is brought up in a professional setting or institutional workshops on the same, it is actually a really important ability to possess.
October 13, 2023
What is creativity?
Creativity is the ability to think of new ideas and concepts and to eventually be able to turn them into a reality. It is a key skill, especially in today’s day and age.
October 13, 2023
How to Boost Your Brand With Omni-channel Content Strategy?
What do Starbucks, Disney, and Sephora all have in common? They are all popular global brands! However, the comparison extends beyond that. These companies are masters of omni-channel content marketing. Let us understand what that means and why it is relevant.
October 13, 2023
What does the term email whitelist mean ?
What is an email whitelist? Whitelisting is the process of adding an email address to a list of permitted senders so that emails from that address are never filtered as spam.
October 13, 2023
What is an email campaign ?
It is the method of contacting multiple subscribers at one time. This helps to provide valuable knowledge to the customers and also helps to develop a deep and trusting relationship with them.
October 13, 2023
3 Pro Tips for Effective Video Marketing
Viewers consume tons of video content daily, from Facebook Stories and Instagram Reels to TikTok and YouTube. It is not surprising that businesses have given priority to video marketing in recent years.
October 13, 2023
What is CTA?
The term CTA defines immediate action or sale for any design or product of a company, that is why It is called Call to action.
October 13, 2023
What do you mean by cross linking?
Cross linking in search engine optimization is the method of linking web sites together. The cause of move linking is to boom the quantity of inbound.
October 13, 2023
Why should you create An Editorial Plan for Content Marketing?
If you want to be productive, you need to be decluttering. Being organised is the mantra of today's world, especially in the uncertain times that we have lived in recently.
October 13, 2023
What is CSS?
Cascading Style Sheets (CSS) is a fashion sheet language used for describing the presentation of a report written in a markup language which include HTML.
October 13, 2023
What is Domain Authority?
Domain Authority (DA) is a search engine rating of website developed by MOZ that predicts how probable an internet site is to rank on search pages.
October 13, 2023
What is Deep Linking?
Deep Linking is a link that takes you directly to the page without any uncertainty or delays instead of an app or store.
October 13, 2023
What is Web Log (Blog)
A canonical URL is the URL of the excellent consultant web page from a set of replica pages, in line with Google.
October 13, 2023
What is bounce rate or exit rate?
For any web page exit rate is the percentage which was monitored last in the session. For any web page bounce rate is the percentage which was monitored at the start of only one session.
October 13, 2023
What is Canonical URL?
A canonical URL is the URL of the excellent consultant web page from a set of replica pages, in line with Google.
October 13, 2023
What is Bounce Price?
Bounce price is an Internet advertising time period utilized in internet visitors analysis. It represents the proportion of site visitors who input the web page after which leave ("leap") in place of persevering with to view different pages in the equal web page.
October 13, 2023
How Science Can Help You Attract Your Target Audience?
Would you believe it if we said that companies could read your minds? Moreover, they often use mind control to influence your buying decisions.
October 13, 2023
What is a Doorway page?
Doorway pages (bridge pages, portal pages, soar pages, gateway pages or access pages) are net pages which might be created for the planned manipulation of search engine indexes (spamdexing).
October 13, 2023
3 Easy Steps to Start Planning Your SEO Content Strategy
SEO or Search Engine Optimisation is a buzzword in the digital marketing domain. An SEO strategy improves the chances of a website appearing in search engine results, thus increasing the number of visitors on the website.
October 13, 2023
What is Duplicate Content?
Duplicate content material is content material that looks at the Internet in multiple places.
October 13, 2023
What is Dwell Time in SEO
Dwell time is the length of time one spends looking at a page after they’ve clicked a link on a search page and then coming back to search page.
October 13, 2023
Going Viral: Is It Just Luck or Can You Hack the System?
If you recognised these rows of green, grey, and yellow squares, you were likely on your phone a lot in the first half of 2022. This image is from Wordle, a word game that went viral worldwide sometime around January 2022.
October 13, 2023
Are you a Digital Marketing Expert? | Come, Test your knowledge !!
Take this quiz to check where you stand?
October 13, 2023
How Stand Up Comedy Can Help You Nail Content Creation !!
Stand up comedians make the audience laugh. Yet, their appeal is more than that. They address the audience and show that they understand them. Their material is relatable. Not to mention, their humour seems so effortless. Moreover, they build a connection that makes you keep coming back for more.
October 13, 2023
How well you know Digital marketing Gurus across the world ??
Know Whom to Follow to improve your Digital Marketing Knowledge.
October 13, 2023
3 Fun Ways You Can Surprise Your Audience With Epic Content
A business must do more than what is expected to make a connection and indeed win over a customer's heart. A surprise can be memorable and have a lasting impact. Here are some ways that businesses can surprise their audience.
October 13, 2023
Top 6 Helpful Stats On Instagram Stories
Stories can be used to engage more with your audience.Top 6 Helpful Stats On Instagram Stories which can help you to grow your brand rapidly.
October 13, 2023
Why Live Streaming Will Help Your Content ?
Live streaming has undoubtedly stemmed from the gaming community. But now, the possibilities are endless.
October 13, 2023
Gig Economy: Ways That You Can Benefit From Freelance
Suppose that you have a company that is launching a new product. You need a team of content creators, designers, and marketers to help you in the launch. Would you hire permanent employees for each of these roles?
October 13, 2023
Should Brands Share Their Strong Opinions?
Should businesses take a political or social stand? Would you support a brand that shared strong opinions on different real issues? Or should brands stick to what they know - their products and services? These are essential questions in the age of social media marketing. This article outlines when brands should opt for sharing their opinions and what precautions they should take.
October 13, 2023
Why Is It Helpful To Create Podcasts?
Surely you know what a podcast is? It is a series of audio episodes generally focused on a topic or theme. Podcasts are usually hosted by one or more persons who have conversations, conduct interviews, share the news, etc. Here is some key information that should convince you why you NEED to create a podcast:
October 13, 2023
How Can You Use Cognitive Biases for Better Marketing?
Have you ever seen the results of an election and thought to yourself, “I knew it!” This is a common tendency, and it is a universal occurrence. Events in the past seem more predictable than they were in reality.
October 13, 2023
How Your Happy Employees Attract An Audience
Here are 4 takeaways from a Hinge Research Institute Survey of 588 companies that show why your employees should become your advocates.
October 13, 2023
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