If you are perplexed about what a Digital marketing skill set includes, here is a list of 30 Comprehensive Skills a Digital Marketing Professional Should have. This is specifically for those professionals who are heading the Digital marketing function in an organisation.

Hashtags are a great way to create brand awareness on Instagram and get more viewers to your page. They can generate interest in your page and are a way to attract target audiences without any paid efforts.

What is the future of marketing? Is it Tiktok videos or live streams? Omnichannel marketing or automation?

Blog posts can be of varying lengths and on several different hosting platforms

Write Compelling Emails For Lead Generation. 53% of marketers say email is the most effective early-stage lead generation channel. In fact, you are 6 times more likely to get a click from a marketing email than a tweet

It is increasingly helpful for your brand to have a Twitter account and marketing strategy.

How many people do you think use Instagram worldwide? Can you make a guess? As of 2022, Instagram has 1.393 billion monthly active users on the platform. Isn’t that unbelievable?

Cognitive biases are irrational judgements made by the mind. The fundamental attribution error is one such instance

Digital marketing is an ever-evolving field, and there are plenty of opportunities online for someone who takes an interest in this area of study

Do you know what is one of the biggest challenges of marketing? Understanding why customers do what they do and predicting what they will do.

According to the suggestibility effect, we are likely to fill in gaps in our memory or decisions based on suggestions from the external world.

The information bias is a cognitive bias. People tend to overvalue information, even if it is skewed or unduly focused on specific elements.