Repurpose existing business logic to integrate with new data sources, optimizing efficiency and consistency across different datasets. Implement robust data governance practices to maintain data quality standards and facilitate reliable analysis and reporting.Conduct thorough data validation procedures to ensure the accuracy and reliability of analytical outputs. Take ownership of designated data domains, overseeing all aspects of data management and analysis to drive informed decision-making. Perform end-to-end analysis across all digital touchpoints, including data gathering from large and complex data sets, data processing, and analysis. Conduct in-depth analysis of user behaviour, customer journeys and other relevant metrics to understand the effectiveness of digital initiatives and identify areas for improvement. Present findings from analytics and research and make recommendations to business teams.