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One message.
That’s how close is a business today from connecting with a potential customer on their most personal messaging app: WhatsApp.
Facebook reports say that 58% people feel more confident messaging a business than calling and 55% people feel more confident connecting with business over text than email. Driving your customers to WhatsApp can make it a better user experience for your customers.
WhatsApp has over 2413 million (241.3 crores) users today in India alone. And today, the mere mention of WhatsApp Marketing grabs the attention of all big and small businesses.
We know you have endless questions and we’ll resolve all of those. This article will help you answer:
What is WhatsApp Marketing?
What is WhatsApp API?
Do you need to invest money into WhatsApp Marketing?
And is it even worth jumping into this bandwagon?
Is it any better than text message marketing or the manual handling of customers on WhatsApp?
The use of WhatsApp to reach potential customers and meet marketing goals is called WhatsApp Marketing. Different businesses use WhatsApp differently for marketing purposes
WhatsApp Marketing is NOT:
WhatsApp Marketing is:
WhatsApp alone was never meant for business use, so WhatsApp Business was launched to cover the gaps with these features:
However, this too didn’t solve major problems for the businesses because personnel was constantly needed to resolve customer queries and having one business account on one phone, was a challenging limitation on how many customers one person could deal with at a moment. There were no analytics, no automated funnels,and countless other things that WhatsApp API offers.
WhatsApp API is not an application, unlike WhatsApp & WhatsApp Business. It is an interface which connects a Business with WhatsApp on its customers phone. It is made by Meta and distributed to ISV (Independent Service Providers), who in turn distribute it to the businesses.
WhatsApp API is the interface that the ISV uses in their WhatsApp tools and softwares that they provide.
There are three major forms in which businesses have been using WhatsApp Marketing and you can too:
Add it to your Company’s WhatsApp and start running your WhatsApp campaigns. Share offers, birthday wishes, product launches, customized messages, added in cart, product delivery messages and recommendations.
See how Netflix does this!
By directing the leads to your Business WhatsApp you are also capturing their contact numbers. Right after the customer lands on your WhatsApp, you can take care of the immediate query. Whether or not a sale happens, the customer has become a part of your WhatsApp campaigns and you can leverage this for your WhatsApp Campaigns henceforth.
You can integrate your business WhatsApp number with Instagram, Facebook and on your website. When a potential customer finds you organically on these platforms, they can reach you on WhatsApp by clicking on this button.
Unfortunately it is not. WhatsApp API is the interface used by WhatsApp tools and softwares. These softwares each have different price plans for businesses and have features corresponding to the price.
The two types of prices that you pay for these tools and software are:
Depending on the pricing plan you opted for you get variables in these fields on a WhatsApp API platform:
Group messaging with a twist:
Micro groups by adding your customer and their friends/partners into the process of selecting a product can be an incredible boost to your business.
Master use of Multimedia:
Why stick to text messaging when WhatsApp offers video sharing, Images, GIFs, and audio notes? It’s time to break out of the traditional text messages and interact with your customers in a hyper engaging way.
Sharing Value-Adding Content:
You can add value in your customer’s life by sharing content that will be useful to them. This also helps you build trust and loyalty to increase your open rates & build a community of warm leads.
Character Playing:
This was a creative strategy used by a Boots company. Footwear manufacturer and retailer Clarks put a new spin on mobile marketing with an interactive storytelling event through WhatsApp. This resulted in a huge boost to the sale of its Desert Boots.
Clarks assigned characters to its salespeople with the names of historical figures to tell a story about the boots. WhatsApp users had a live-chat with different characters related to the history of the boot and received images, videos, music, and messages that gave them an interactive and appealing documentary experience.
Now you must have figured WhatsApp Marketing is making all the noise and driving business for big and small businesses. You can take your business to the next level by combining WhatsApp API with other social media platforms to drive customers to WhatsApp. Are you tight on budget and free reach to your potential customers could be a to your business?
Then you can leverage the power of SEO & Digital Communication and Branding for FREE. Don’t worry if you feel foreign to the subject. We have a FREE Masterclass on creating SEO Driven Content That Sells and another FREE Masterclass on Digital Storytelling. See you in the hands-on practical class where you learn how to boost your business digitally.
