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In today's digital age, having a strong digital marketing strategy has become a necessity for businesses of all sizes. But if you were to enrol in a course with outdated Digital marketing syllabus, it’s as good as setting yourself up for failure. In fact, the only way to learn Digital Marketing in 2023 is to learn the outperforming Digital marketing niches of 2023 in order to be ahead in your role or business right from the start.
This Digital marketing syllabus for 2023 will equip you with the knowledge and skills required to develop and implement effective Digital marketing practices making the most noise in 2023.
What is the Digital Marketing buzz about?
2.14 billion people in the world are online buyers. That means almost 3 in every 10 people around the globe buy something online.
That kept aside, tracking the results of digital marketing is as accurate as it gets.
Most paying-off Digital marketing skills for Sole entrepreneurs are email marketing, SEO, content marketing, social media marketing, and video marketing.
This module provides an overview of the fundamental concepts of the digital world. It covers topics such as understanding domains, marketing, branding, and digital marketing. Candidates must also learn about the marketing lifecycle and the mobile apps universe. Additionally, the module covers the importance of having a strong digital presence through the setup of a CMS or blog.
Submodules:
Understanding the building blocks of the Digital world (Versha)Understanding domainWhat is MarketingUnderstanding BrandingWhat is Digital MarketingGoing DigitalMarketing LifecycleMobile Apps universeSet up CMS/Blog Digital presenceRunning Digital campaigns/creating digital assets and managing promotionsMeasurement and Analytics and introduction to to Marctech
Why is it important:
The second module focuses on Search Engine Optimization (SEO), which is the process of optimizing a website to improve its ranking on search engine results pages (SERPs). Candidates must learn about the importance of search engines for marketing, Google algorithms, keywords, and the basics of SEO for mobile. Additionally, they will understand the importance of organic search traffic and how to optimize their website to rank higher on search engine results.
Submodules:
Introduction to Search enginesGoogle Algorithm and UpdatesKeywords and their importanceImportance of search for marketingIntroduction to Search Engine OptimizationSEO for mobile
Why is it important:
Performance marketing is a type of digital marketing that is designed to generate direct responses from customers. This module covers the basics of performance marketing, including advertising, publishing, affiliate marketing, and media buying. Candidates must also learn about various platforms such as marketplaces and B2B marketplaces, and how to create and schedule campaigns. The module concludes with an overview of tools used for analyzing and reporting campaign performance.
Submodules:
Introduction to Performance MarketingIntroduction to AdvertisingIntroductions to Publishing, Publishers & Afflilate marketingIntroduction to Advertising Agencies and Media BuyingKnowing all about platformsBuilding a campaignAfflilate marketing and Building a campaignMarketplaces and listing on market placesIntroduction to B2B Marketplaces & DirectoriesUse various tools to create and Schedule campaignBuild a campaign on Affliate marketingList and promote a product at Market placesReport and Analyse
Why is it important:
High return on investment. A UK study says Performance marketing returned $11 on every $1 spent.
Newer tools and higher efficacy with each year passing is helping target the users even better
Reduces the risk of unnecessary spending in marketing
Good clarity of actions and improvements needed to optimize the campaign further
The fourth module focuses on creating visual content, including images, videos, and animations. Candidates must learn about the principles of visual design, brand storytelling, and the creative thinking process. The module also covers the use of different visual content creation tools such as Canva, Figma, and Adobe Creative Cloud. Additionally, Candidates must learn about technical parameters such as screen size and resolution and how to use different visual content types across different channels.
Submodules:
Why content marketing mattersIntroduction to Visual thinkingPrinciples of visual designIntroduction to brand storyCreative thinking processUnderstanding creative briefIdea generation techniquesWhat is a moodboardIntroduction to Channel characteristicsTools that can be used
Why is it important:
If you have heard content is King then it’s time you know what makes it the King is Content Marketing. If you look closer then all the Digital marketing types content of one either text, audio or video format.
Without content there is no way to communicate with the user online. But if you want the communication to drive a marketing goal, then Content marketing is what ensures that.
Digital content writing covers the basics of content marketing strategy, the types of content, and how to develop a content marketing strategy. Candidates must also learn about competitive analysis, trend analysis, and how to fulfill the search intent with content. The module concludes with an overview of different types of content, including articles, blogs, emails, tweets, case studies, white papers, podcasts, and more.
Submodules:
What is content marketing strategyTypes of content marketing (Long form, short form, moment mktg)What is a good content marketing strategyCase studies for content strategistsWhat is “winning content strategy”What is a content cycleStudying consumer profileContent marketing B2B & B2CContent vs. SEO Driven contentTypes of content in marketingLong form content vs. short form contentCopywriting vs. content writingWriting long-form: podcasts vs blogs
Why is it important:
This module covers the importance of building communities and how they impact marketing. Candidates must learn about different types of communities and the purpose of community building. Additionally, they will understand the tools used for community building, including social media platforms like Facebook, LinkedIn, and Twitter, and community management and moderation.
Submodules:
What is a communityWhy is a community importantHow does community impact marketingDifferent types of communityUnderstanding community building purposeUnderstanding TG for community
Why is it important:
Marketing analytics is the process of measuring, analyzing, and interpreting marketing data to optimize marketing efforts. This module covers the importance and uses of marketing analytics and different tools available for marketing analytics. Candidates must learn how to select an appropriate marketing analytics tool, how to create a measurement plan for Google Analytics implementation, and how to set up reports in Google Analytics. The module also covers different GA measurement use cases, including page views, page scroll tracking, and custom event tracking.
Submodules:
What is Marketing AnalyticsImportance and uses of Marketing AnalyticsDifferent tools available for Marketing AnalyticsDifferent types of Marketing AnalyticsHow to select an appropriate marketing analytics toolIntroduction to Google AnalyticsGA3 Vs GA4? Where to startCreating a Measurement plan for GA implementationIntroduction to GTM and how to use GTM for GA implementationSetting up a dummy website for GA implementation (blog or eCommerce)
Why is it important:
The final module covers influencer marketing, which is the process of promoting a brand, product, or service through influential individuals or organizations on social media.
Any digital marketing aspirant must learn about different types of influencers, how to identify and engage them, and the benefits of influencer marketing. Additionally, the module covers the different tools used for influencer marketing and metrics to set as your KPIs.
Influencer marketing and content marketing are two of the most popular and effective digital marketing strategies used today. Both strategies are essential to building brand awareness and attracting new customers, but they differ in their approach and execution.
The syllabus includes understanding influencers’ impact on consumer behavior, and how to identify the right influencers for your brand.
The syllabus then covers the various aspects of creating an effective influencer marketing campaign. This includes how to develop a strategy that aligns with your brand goals, how to approach and negotiate with influencers, and how to measure the success of your campaigns.
Additionally, students will learn how to navigate potential pitfalls.
One of the key aspects of both influencer marketing and content marketing is the ability to tell a compelling brand story. You learn how to develop a brand narrative that resonates with your target audience and how to create content and campaigns that reinforce your brand message.
Ultimately, the success of any digital marketing strategy is dependent on the ability to track and analyze data to optimize campaigns over time. This is true for both influencer marketing and content marketing, and is covered in both syllabuses.
Submodules:
How do you engage communitiesMethods of leveraging communityCommunity management & moderation
Why is it important:
90% of internet users trust recommendations from known people
71% people are more likely to purchase based on social media referrals
Cost effective & saves time
Unlimited sharing potential
Increase brand awareness & build trust instantly
Understanding even advanced modules with this Digital marketing syllabus is easy, but it is hard in reality to implement and see success. No wonder, excellent Digital marketing performers are today a gem to the company. There’s only one way for you to reach that mastery level. It’s by practice.
The only form of education that focuses on practice based learning is Bootcamp.
What is Bootcamp?
Bootcamp, the name originates from the the military practice in US. The young soldiers are made to do the drill rigorously so that they can withstand the real activity on frontlines.
This concept was then taken to teaching coding and the classes called Coding bootcamps. The students gathered for a few months and worked actively on coding while learning it from scratch. In the process:
True Bootcamp form of training is introduced in India for Digital Marketing by SkillCamper. While many other platforms claim to offer bootcamp, they provide recorded video lectures and leave the homework on the learner. That’s no better than our education system. Instead Skillcamper trains its students in the class itself with online live lectures. Students are given real life projects they work on either solo or with a group while the class is on. There is pressure of time limit when they are applying the concepts they just learnt in the class on their hands-on project.
What you learn with practice is unbeatable by any theory lesson in the world because then you exactly know how to execute a successful marketing. It’s not in theory, it’s before you in numbers and in reality. We give you a chance to do exactly this at our Digital marketing bootcamp where you not only learn, but you train hands-on into Digital marketing with industry projects.
In conclusion, a digital marketing syllabus must cover all aspects of the digital world and provide students with a comprehensive understanding of the tools, techniques, and strategies needed to succeed in this ever-evolving industry. From the fundamentals of marketing and branding to the latest trends in influencer marketing and content marketing, a good syllabus should help students gain a broad perspective and equip them with the necessary skills to make a difference in the digital marketing world.
By keeping up with the latest technology and marketing trends, staying ahead of the curve, and understanding the needs and preferences of customers, digital marketing professionals can create effective campaigns that engage and convert audiences. With the right digital marketing syllabus and practice, students can gain the knowledge and skills they need to succeed in this exciting and dynamic field.
