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Why you are able to read this page, maybe because this is coming on your Google search results because this page is on-page SEO and off-page SEO Optimised. Now, have you heard of the term SEO? Search Engine Optimization or SEO is the strategy of optimizing your content to ensure that it is more visible on search engines. If you are a little familiar or embarking on this journey you should know about the Difference Between On-Page and Off-Page SEO since these two are very critical areas of SEO.
In the world of digital content, the value of an 'organic' visitor is very high, much more so than someone who clicks on your ad. You want more visitors to stumble upon your website in the search results of their query and click on your link. Therefore, companies and content creators invest a lot of time and effort in ensuring that more viewers see their content organically and unpaid. SEO is all about that.
So far, so good. But it's not as easy as it looks. The internet is saturated with content. There is a lot of competition in this space. To stand out, you need to be not only aware of your viewers' interests but also create useful content. The buck doesn't stop there. What is most crucial is to target your viewers strategically. Without a stellar SEO content strategy, your content is likely to get lost in a flood of websites and posts. To formulate your SEO strategy, you must first understand the different search engine results types.
In this article, let us look at what is meant by on-page and off-page SEO.
On-page SEO constitutes the elements on your website or URL targeted to maximize your reach. Which elements are we talking about? Imagine a webpage. Here are the essential ingredients of any webpage.
If you look carefully, you will notice different-sized fonts on different parts of the page. You have images to catch the viewer's eye. There are tabs at the top to help navigate the website, such as 'Home' and 'About.' Finally, you also have call buttons that prompt the reader to take action. For example, 'Contact Us' or 'Click Here.'
On-page SEO is also called on-site SEO because it is a strategic way of ensuring that all these elements of your website are optimized to increase your search engine presence. If you want to have your website come up in a prominent position in the search engine results, you need a higher search engine ranking. This rant is determined by several ranking factors such as accessibility, page speed, titles, keywords, etc. On-page SEO is strictly about working on elements on your website.
Here's a checklist to get an idea of what good on-page SEO entails:
● Use H1, H2, and H3 tags for all the titles?
● Is the URL short and legible?
● Insert Alt text and captions for images?
● Add subtitles to audio and videos?
● Have I used my primary keywords in the titles and URL?
● Have I used internal and external linking in my content?
● Is my page loading fast?
● Is my content sufficiently spaced out?
● Is my web page mobile-friendly?
Your basic on-page SEO is in place if you find yourself responding 'Yes!' to most of these questions. Of course, each of these elements needs closer inspection. However, with a basic SEO plan in mind, you are all set to explore where you need to grow.
You should keep yourself updated with on-page SEO algorithm changes and more. You can check at Google Search support pages
Your website is in your hands, naturally. But, there are other ways to improve the reliability of your website - and that is through other external sources. This is what Off-page SEO essentially deals with. Whereas in on-site SEO, we talked mainly about structuring and displaying your content in a better and more optimized way, off-site SEO is about gaining the trust of search engines by appearing to be an authority in your domain.
How can you achieve that? By getting links directed to your website from other web pages around the internet. There are different ways to do this. Here are some modes of link building for off-page SEO:
● Guest blogging or guest posting
● Social media marketing
● Influencer marketing
● Cold outreach
● Creating authoritative content
You can write to other players and specialists in your domain and exchange links or ask for guest blogging opportunities. You can also collaborate with other brands or influencers to increase links to your website. Finally, creating authoritative, well-researched, and detail-oriented content can significantly increase your chances of earning links.
You can check https://moz.com/link-explorer to check the strength of your backlinking and optimise the same.
Remember that when it comes to your SEO strategy, the more, the merrier. However, it is your on-site SEO that you can have complete control over. So it is a good idea to start with a comprehensive on-page SEO plan and only then move to off-page SEO.
That being said, ignoring off-page strategies entirely is undoubtedly not an option, as the reliability and popularity of your content are vital. Off-page SEO brings the benefits of word-of-mouth marketing, which can multiply your viewership greatly when done right.
Imagine that digital content is an apple pie. The quality and authority of the content you post is the ooey-gooey filling of the pie. You want it to be perfect and sumptuous, and it's responsible for that delectable flavor. But the SEO strategy is the crust that holds it all together. You cannot enjoy the pie without the crust!
So, instead of comparing the types of SEO and search results, it is important to factor in as much as you can in the marketing plan. Prioritize search engine optimization so that your content can truly make a difference.
Read more about How to optimize for advanced search here in this article
